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Adcombo: Sending a postback when a lead is on hold (10)

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I'd like to track sales that are still on hold as well on Adcombo. To prevent getting incorrect revenue statistics I set a fixed payout in the hold postback of 0.1 dollar. However I was wondering if it is also possible to make a custom variable in the postback so I can see that it is a "hold"? For example lead postback = voluumblabla.com/revenue=revenue&trxid=trxid and for hold postbacks: voluumblabla.com/revenue=revenue&trxid=trxid&transaction=hold?

Is this possible? Other ideas are welcome as well

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If you are passing the payouts dynamically from Adcombo then I guess all conversions with $0.1 are holds, the rest are sales. So no need to do anything else you are already doing it .

I know that Voluum has an option called "custom conversion", maybe there is a workaround to achieve what you are looking for using this option, but never used it myself

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Thank you for your reply, however if I continue using the method I am using now wont there be an issue with duplicate postbacks? Ill try and setup the custom conversions

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Hey guys!
This is my setup for sales, holds, rejects:

for holds
http://abcde.voluumtrk2.com/postback?cid={clickid}&payout=0&txid=hold

for leads
http://abcde.voluumtrk2.com/postback?cid={clickid}&payout={revenue}&txid=sale

for canceled
http://abcde.voluumtrk2.com/postback?cid={clickid}&payout=0&txid=canceled

Since I don't really need transaction IDs, I differentiate them from each other with "txid".

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Thanks for your suggestion. I actually found a solution for my problem reading a thread concerning a bot filter for Voluum.

I created a custom conversion in Voluum called "Hold" and set the parameter value to "hold". Then in Adcombo I set the postback for holds to:
"http://yourpostbackurl.com?cid={yourclickidparameter}&et= hold"

Then you'll see a new column in your campaign reports called holds.

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There should not be a problem with duplicates, because the first time you will have a "hold", so it will show with a payout value of $0.1. When the real sale happens, Adcombo will post the new amount to the same click id with the sale payout, so that "hold" will be automatically updated from $0.1 to the new payout.

Anyway the custom conversion solution is cleaner, just not sure if once a hold becomes a sale the custom conversions will be updated accordingly. You might end up with "holds" that are note getting updated to "sales" once the sale happens.

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True, the "holds" will not be updated once they turn into a sale. So you can see 1 sale and 1 hold from the same visitor. However, my main goal for the "hold" column was to quickly establish if certain landers/widgets have potential or not. Otherwise you might be left waiting a week before a hold can be confirmed as a sale.

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I use custom conversions for this, no problems so far.

It's true that the number of holds will remain in the column even after their status changes, but I do not see problem with it.

Actually for me it's a positive thing as I can calculate my approval rate on different levels (for placements, creatives etc).

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Hi,

Can anyone share how they have set things up?

I got it setup as following but I keep having the following issues:

- Conversions are posted double at different stages (hold, lead, reject)
- Voluum just posts back status and not the name of the status

This is how I got my Postback urls setup in Adcombo:

Lead: http://myvoluumdomain.com/postback?cid={clickid}&payout={revenue}&txid={tran s_id}&et={status}

Hold: http://myvoluumdomain.com/postback?cid={clickid}&payout=0&txid={trans_id}&et ={status}

Reject: http://myvoluumdomain.com/postback?cid={clickid}&payout=0&txid={trans_id}&et ={status}

This is how I setup the Custom conversions in Voluum:



And this is how Voluum is reporting conversions:



As you can see Voluum is not reporting the correct status and reports every change as a single conversion even though it is all the same conversion, just a different status.

In the screenshot you see a total of 11 conversions but in reality there is one Lead and one Hold.

Does anyone know how to get things setup properly?

Thanks a lot.

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That's because you have the "Include in 'Conversions' column" option enabled.
It's for defining if the custom conversion should be counted towards the general conversions count. If your custom event is, for example, uninstall, or some other internal metric, you might want not to add it to general conversions count.

If you can set up different postbacks per conversion status, they should be:

Lead: http://myvoluumdomain.com/postback?cid={clickid}&payout={revenue}&txid={tran s_id}&et=lead

Hold: http://myvoluumdomain.com/postback?cid={clickid}&payout=0&txid={trans_id}&et =hold

Reject: http://myvoluumdomain.com/postback?cid={clickid}&payout=0&txid={trans_id}&et =reject

as these are the values you've defined for Status event in Voluum.


If Adcombo lets you specify only one postback URL, and they have a token for a conversion status, check with them if it is actually {status} as it doesn't seem to be passing real values.


Karolina

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