Lets say i found a campaign getting a few conversions via direct linking.
I did three tests, each one i excluded zones that garnered a ton of clicks with no conversions.
For direct linking i think the leads i got show some potential.
Now I'm making some LPs and see what i can really get from it...
My questions is should i use the same blacklist I used for the direct linking campaigns tested?
Hey Speedy!
How many visits did the zones you excluded get? I would personally test out those zones again with the lander, they might have potential, unless you ran a bot test or received a ridiculous high amount of traffic to those zones.
Usually, from the get go, I would do the split test by creating a flow with a even split of traffic to the landers & direct link, you can easily do this with
Hey thanks for the reply!
The first test the major zones had around 2k visits, and the second test zones got smaller. a few sites with about 3-500 visits plus many smaller ones. I left the sites that had less than 50 visits and started blocking sites that had more than 51+ clicks with no conversions.
Good advice i think ill follow that!
Is your offer coming with a prelander or without?
In case its already coming with a prelander, I would suggest asking your AM to provide you the offer link without one. This way you won’t be sending visitors to a redundant LP which may not result as effective as it should.