Struggling with Adcenter (16)
Hi There
I'm a 'newbie' who started out in the past month, promoting Senior Dating on Adcenter. I've made almost 100 sales, but also a loss. After a month, I'm thinking of ditching this project.
The problem is I can't seem to get reasonable volume at keyword level, making it very difficult to see trends forming, and make a decision. I'm lucky if the whole account gets 30-40 clicks per day. I target broad, phrase and exact.
I typed 'seniors dating' into the Adcenter Keyword Research tool, and it suggested that Adcenter gets only about 40-50 searches per day for this term.
I'm beginning to wonder, am I in the wrong niche? Am I using the wrong traffic source? Or quite possibly, maybe skills are not developed enough to make a profit!?
Any advice would be appreciated.
Cheers
Winner1010
If your keywords are just stuff like "senior dating" or "mature dating" you can really increase your volume by thinking outside the box. What do you think seniors online are searching for? Where do they go? What websites do they visit? It can work very well on content networks.
Hi Groomez
I am indeed bidding on stuff like 'mature dating', 'senior dating' etc. I also bid on some top senior dating site names, but I reckon a lot of timewasters click on these ads, as they are already members of the sites, and instead of typing the url into the browser, they type it into Bing.
Do you reckon it would be worth bidding on seniors related domains, that are not specifically dating related?
I've tried the Adcenter Content network in the past - it was expensive, and had low volume (maybe that has changed.)
Cheers
Winner1010
with bing its broad terms....thats what gets traffic....
remember its a cpc market place so you can use your ads to filter out the unwanted clicks.....
"Looking For Singles? (40+)"
stuff like that on more broad terms can get you more volume
Thanks PolarBacon, I was using those tactics - (though slightly higher age), went for broad. 'senior dating', 'senior singles' etc.
I also thought about 'out of the box' keyword ideas, e,g, targeting retirement/health related domains, etc. Often Adcenter will class disapprove these due to 'keyword not relevant.'
I am wondering if the number of daily searches from the Adcenter Keyword Research Tool, suggests that this project is not viable? The only other option I can think of here, is to go 'super broad.'
Cheers
Winner1010
Bid higher and get a higher ctr.
Thanks Vidivo, I started out with high bids, but it exceed the account EPC, and I had to bring them down :-(
I don't think you got what groomez said right ha ?
What i would do is try more angles and stop targeting competing sites and terms. Senior people don't just go to Senior and Mature dating sites.
How about Senior Living Related sites and keywords ?
How about trying to convince those guys that they don't need a senior housing and they just need some one close to them to live with like a DATE ?
that's just an example and could be terrible but test it may work for you.
Good luck
adcenter allows you to bid on demographic attributes, so you can bid on general key phrases like "online dating" and choose only the 50 - 65+ age range. it isn't 100% accurate but on the lp you can find what's the visitor's age and send him to an appropriate offer.
Hi Lixor
I think I did understand Groomez idea, but some times Adcenter doesn't like you bidding on keywords or sites that it does not deem relevant to the landing page. e.g. If you bid on a senior health related term, and send it to a senior dating offer, you might get get it disapproved for 'editorial reasons' or the quality score/ad ctr will make it unviable.
Thanks for all the ideas - I have to consider everything!
Cheers
Winner1010
Sorry the last post was to Virgin. Thanks for that idea Lixor - I could try a very broad term with demographic targeting as you suggest. I tried more specific terms e.g. (seniors dating) with demographic targeting, but it flattened the impressions.
Cheers
Winner1010
Yea Indeed happened to me in several traffic sources.
Just test different angles sometimes they ignore it. I keep targeting the offer url in PPV for example with leadimpact despite the fact that they'll disapprove them but sometimes they don't notice it.
Yeah he gets it! It'd be easier to do on ppv for sure instead of having to deal with bing and their keyword related rules for keyword related bs. If I were to do senior dating in any way other than the obvious "senior dating/mature dating" thing and bidding on competitor's kws, I'd go for what seniors aspire for rather than what they might be searching. I would target kws and domains that relate to feeling/looking younger or how to attract hotter women their age or younger. Some 40+ folks still have confidence problems and I would capitalize on that.
Thanks for all the ideas. I've decided to turn this one off. I've been plugging away at it for over a month, tried all different ideas, and just can't seem to get it to work.
If anyone out there, has recently got a dating nice on Adcenter to work, it would be great to hear from you!
Cheers
Winner1010
Hey winner1010 you might as well try it on PPV. This forum is full of examples with regards to that. 
HI EpicFace
I need to transfer it another traffic source, as you suggest, maybe PPV or Facebook. I feel that the product could work elsewhere. When I saw that 'senior dating' in the Adcenter Keyword tool, gets supposedly only about 50 queries a day over the network, I began to have doubts.
Cheers
Winner1010
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