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No FB sales but lots of Adwords sales (5)

04-17-2018 01:37 PM #1 bobgrear (Member)
No FB sales but lots of Adwords sales

Hello,

Started 2 weeks ago a campaign on Adwords, brand bidding keywords campaign.
Vertical: Skin care
Network: ClickBooth
Clicks: 284 (recorded by CB)
Sales: 39
EPC: $6.36

Decided to test fb traffic on the same offer+LP, suspended adwords campaign and started to send traffic to the same landing site (rich content site , 10.000 words, multiple pages written, nice graphics etc)
Ran the fb campaign for 48hrs and here are the numbers:
- on FB interface: Link clicks: 302 , CTR(all) 4.25%, CPC(all) $0.18/click, Relevance score 8;
- on CB interface: 102 clicks, 0 sales !!

I clearly messed up something but I'll be damned if I understand where's the problem. After all it's the same geo, same product that made a sale after every 7 clicks for adwords traffic but 0 sales after 102 clicks for fb traffic.

Any advice is most welcomed.
Thank you in advance !

04-17-2018 01:51 PM #2 stickupkid (Senior Moderator)

Well the difference between Adwords and Facebook traffic in general is big. FB loads of bored people clicking on everything. Not sure this big is common tho' ....

What geo and how does the targeting look like? Also interesting, what placements did you select?

04-17-2018 02:04 PM #3 sergein ()

Adwords users have higher "commercial intent" when clicking on ads in search results. With the numbers that you're pulling I would either renegotiate with the product owner for higher CPA's or find more offers with higher payouts...

Regarding FB, you need much more clicks, especially for the tried and tired Skin Care products that your target group is bombarded with daily... hence play around with targeting, lookalike audiences, titles and images (the usual drill)

04-17-2018 02:08 PM #4 bobgrear (Member)

Thanks for your quick feedback.
To answer to your questions:

Geo: de+at+ch
Targeting: women 18+
Automatic Placements

04-17-2018 03:16 PM #5 stickupkid (Senior Moderator)

Quote Originally Posted by bobgrear View Post
Thanks for your quick feedback.
To answer to your questions:

Geo: de+at+ch
Targeting: women 18+
Automatic Placements
Cut the placements to mobile feed or desktop feed only (which worked best for Adwords). Get rid of the audience network etc! And perhaps put the age a bit older I would say and see what happens.

What @sergein says furthermore!

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