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Media Buying - How Much Ad Spend Is Enough To Move On? (10)

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For all the fine folks out there buying banner ads:

How much money would you spend on testing a new campaign flow
- Creatives, Placements, Landers, Offer
(without any conversion happening) before deciding to move on and stop running the campaign?

E.G. Nutra Men's Health, High Payout.

Have spent $400 on TJ finding the placements with lowest CPC and highest traffic quality.

AM says epc goes from .7 to 1.55 and CR is close to 2%

Sent 200 Clicks to the campaign and got no sales. ROAS -100%

Is it enough to stop in your opinion?

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Spend and campaign metrics are obviously important, but it's more important to make sure your foundations are sound first.

Are you choosing offers correctly? Unless you have some great info to give you a leg up, a high payout nutra offer (eg $80) is going to be brutal trying to get started with.

Are others running that offer? How do you know it's a good one to run?

What's your budget? If your budget is limited, it's going to be even more difficult to find green testing a high payout offer.

How are you setting up the campaign? Are you running across the entire network (RON) or just a few placements? Running RON on a high payout offer with a limited budget, is about as hard as you can possibly make it on yourself, especially on adult with so much traffic and placements to weed through.

Are you using a lander? Or are those 200 clicks just ad clicks? Without knowing the engagement of those visitors you're still running partially blind and may be optimizing based off data that can be misleading like placement CTR and CPC.

Basically need more info.

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In my opinion you should spend between 5 and 7 times the payout in testing with a max of 200$. So testing a high payout offer like the nutra offer you tested, is quite expensive.

After the test you should be minimum at 70% revenue/spend (eg spend 100$ make 70$) its still not profitable but at least you can get to profitability with optimization.
If you are below 70% after spending 5-7 times the payout (max 200$ in total), then move on to the next campaign.

Its counterintuitive and against your will to turn off a campaign you've worked hard on and spend time on setting up. But you have to have a clear cut off point and well defined testing strategy.

Whatever you do, if you have to fail, FAIL FAST.

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Since you are running on TJ, you don't have to think about the traffic much ... it's as good as it gets, when talking about the general big traffic networks. Just one note ... do not start with the tier3 RON, focus on their core sites like pornhub, redtube, youporn ...

I know that people are making money with male enhancement on TJ, so the problem will be with your funnel ... it's either the banners, the LPs or the offer.

So, I just need to ask the same questions as thedudeabides ... did you use LPs, and if so, how did you pick them? How did you chose the offer and did you test just this one? What's the GEO and what's the conversion point? How about the ADs, are you using your own or some proven ones?

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Alright so: first of all guys thanks a lot for the replies, some big names here so I will make sure I answer in the most exhaustive way:

Promoting just one ED offer on one network.
I have already talked with my AM and he signed me up for another network
to check if they have been scrubbed
(but it would be REALLY strange...)

It seems to me that the offer converts since it had 1.6 Million Hits in 2 mos
and has a bounce rate of 27% on the VSL(similar web data)

The VSL is really really good, at least from my experience...
and I have been told the conversion rate of that offer was close to 2%
and when I went through the flow I could see why, it's really good (at least IMHO)

I have been running RON on TJ.
Using my own banners & 2 proprietary Advertorial Landers + 1 I "ripped"
from another affiliate I found on Adplexity that have been sending a LOT of volume to that offer.

here you can find campaign stats & data:



GEO: US

Hope I could answer your questions and make the situation clearer for you guys

can check the funnell here if you want:

www.hardcock.guru

I have been using this angle for the campaign
"your wife might cheat on you if your "genital apparatus" is limp

For other landers go l2 / l3 / l4 instead of www

Mind you if you're a sensible guy don't go on the link since it's an adult offer

But I think we're all adults here, right?

P.S. Of course, the links to the offer are not gonna work since you're reaching the website through an url that is different from the campaign url on Voluum, so it cannot process the redirect...Just in case someone wonders

P.P.S. Can you guys define "low budget" in terms of ad spend?

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Hello, let me quote some parts of your post and give you answers.

One of the problems here is the GEO and the not so distant crackdown on trial offers, US is one of the most regulated markets, which makes the offers harder to sell. Do they have it available in other GEOs too?

Whats the payout on the offer? And what flow, straight sale I guess.

I see you started with the RON on TJ, thats another problem. I've had very mixed results there, it was like traffic from a different network

Low budget depends on the offer payout, let's say the offer you are pushing pays $80 per sale ... $400 would be very low budget in this case. But with a $2 payout SOI dating offer, $400 is a solid budget to give it a proper test.

The LPs look ok, pretty standard stuff ... you have some variety there, so it should at least give you an idea about what is working.

I was to run this myself ... I'd chose better traffic (no RON) and it would make sense to try different GEOs too and split test more offers. You need to prepare to burn more than $400 on this though, high payout offers require bigger initial investment.

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Just realised the picture I've uploaded wasn't present in the post, copying the campaign stats in here so you guys can see

Traffic Source: TJ
Ad Spend: $400
Ad eCPC: $0.21
Ad CTR: 0.03662
Ad Clicks: 1850
Bot Traffic Perc: 60%
HumanCPC: $0.52
Avg. Lander CTR: 10%
Offer Clicks: 186
Offer CPC: $2.11
Payout: $155

CONVERSION FLOW

VSL + Exit POP -> ORDER PAGE + Exit POP -> OTO Upsell

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When posting pictures, its the best to upload them to a service like imgur, then use the share url (pick the BB code)... vbulletin is a hit or miss when uploading pics.

The CTR is pretty low on the banners, but that's to be expected for the RON.

And the $155 payout is really very high, must be an expensive product or a multi-month delivery required in order to get a lead. Look after something in the $40-$60 zone or so.

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If you were to promote an offer like that, what kind of cap would you put on your ad spend before giving up on it?

By the way, I think the problem lies with the demographics of the people landing on the pages.

I am thinking on switching to premium membership placements, and pick just one of the major sites,
possibly the one with the most 45+ traffic on it.

I am having trouble understanding how much is enough when buying media for this kinds of offers.
Things like
- How much money should you be spending on testing an angle
- How much traffic should you be running to the lps before ditching them
- What CTR is considered to be good on banner ads

And also how to decide what placements to put the ads on when testing a new angle.

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I wouldn't start with a $150 payout offer at all, without having solid previous experience with the vertical. Assuming I'd have it, which means having proven funnels at hand, I'd throw at least $1000 at traffic initially to see if the offer converts at all or not. I'd expect at least 3-4 conversions from the initial test, then I'd move on and spend several 1000s in an attempt to make it profitable.

Members areas placements are EXTREMELY expensive and offer limited volumes, it's again quite a complicated setup to start with. The traffic quality is amazing of course.

This requires some experience, as there are no universal figures in AM. It's all on a case by case basis. Source, spot, ad type, lp type, offer type ... all of these influence the required budget. The only factor you can use to determine the budget when starting fresh, is the payout level ... it basically defines the difficulty of the conversion flow. The higher the payout, the more complicated flow and the higher budget needed to properly test the campaign.

I really can't recommend you to start with a $150 offer, use a cheaper but similar one to find the converting flows. Then up the game.

Another factor that requires experience, you need to buy traffic for a while to see what placements work for what offers/verticals and how to bid on them. As a general rule ... focus on the more prominent ones and higher quality sites with organic traffic ... so above the fold ads, ntv spots, known large sites that have been around for years.

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