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$35,000 in Three Weeks With Shopify (37)

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Hey guys!

Let’s get right into it. I’ve been dropshipping for quite some time and recently started a YouTube channel to share all the knowledge I have gained. I want to share a video on a product that generated $35,000 in sales in three weeks.

Here’s the video, and below I’ve shared some additional notes for STM members.



1. What I’ve learned is that the most important thing is the product. Even if you have a plain looking store without any bells and whistles, you can make sales as long as your product is something people want. You can install all the apps you want and spend all the time in the world optimizing your store for conversions, but if your product isn’t worth buying, then you will have a very difficult time.

Focus all your energy on finding good products. You need to learn to think like potential buyers on Facebook and understand what influences them to buy on impulse. Products that solve problems are always the best. If you master this skill, you will do well.

2. When it comes to Facebook advertising, testing as many ad sets as possible is a crucial factor. Don’t give up on a product just because you didn’t get sales after spending $10 on ads. Keep testing and trying new things. If you allocate a large enough budget to testing you can quickly find success with the first few products you test.

3. Facebook has bad days, and it’s important not to rely on only one traffic source. That’s why I run Google Shopping ads as well. In fact, I believe that Google Shopping ads are a huge opportunity for anyone in e-commerce today. Everyone should definitely check out Google Shopping and start running campaigns as soon as possible because the competition is significantly less than Facebook.

Let me know if you have any questions!

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Good job man, some great info in here. Can you make another video going through setting up google shopping?

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Restructuring pro huh? Did you dabble in finance (HL/Lazard/PJT/Rothschild) at all before you started dropshipping? Really curious since I come from a similar situation.

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Thanks, I have one short video on Google Shopping, and I will be adding more soon!

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Not in finance but familiar with these banks!

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Interesting insights and good job restructuringpro, thanks!!

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I was in Merrill Lynch and a hedge fund before I get started with aff

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Haha no way, we'll have to start some sort of ex-finance mastermind group

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Very valuable tips restructuringpro - thanks for sharing!

Many people are finding the Shopify+FB to be a lot less lucrative this year than it was last year. Would love to hear your thoughts on that.


Amy

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hehe we certainly do tho I'd rather we talk marketing than CDS and derivatives

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Thanks, Amy!

Facebook is definitely getting more competitive, but it is still a very good source of traffic for dropshippers. However, if you want to be successful, you can't do it with Facebook alone in 2018. You have to diversify. Instagram shoutouts are a good opportunity, but I think the biggest opportunity these days is Google Shopping.

If you're not familiar, Google Shopping ads are the product images that show up at the top of the Google search. They're very visible, and they convert very well.

There is very little competition on Google Shopping, which leads to very low CPCs. The best part is that you're not paying for impressions like you do on Facebook. Instead, you're paying for clicks, and the clicks are coming from people who are searching for your product. So the buying intent is very high, which leads to amazing conversion rates. As an example, check out a screenshot of one of my Google AdWords accounts:



I've been focusing a lot of my attention on Google Shopping these days, and I think most people should as well.

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Well, I've launched a POD brand type store just yesterday, as well as scratching my head at what to do since Mark-Z's hearing and consequent changes to the algo.

Of course, IG influencer is a must, but doesn't work for every niche. Think I'm going to let the FB algo settle for a little while I feed the pixel a good chunk. Good opportunity to revisit Google Adwords.

Have you tried anything on Bing?

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For POD, you really have to build your brand, which takes some time and effort. In 2015, you could use a simple picture of a shirt as a Facebook ad and do very well. This approach just doesn't work as well on Facebook anymore. I think Instagram is a much better platform for POD, especially if you can create high-quality ads for your products (which should include people wearing or holding your items). Google ads will work for you if there is enough search volume for your products.

I haven't tried Bing ads yet, but it's on my list for 2018.

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Thanks for that tip! $1.29 CPC may seem high, but with a conversion rate of close to 20% (!) it's not hard to see the profits potential.

I know there are lots of people with Shopify stores that are frustrated with FB right now - and Google Shopping and instagram sound like great alternatives!

Again - thanks for sharing these tips so generously!



Amy

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Oh absolutely, wrong wording on my part, pardon me.

I know for POD and my niche, IG is the place, and Pinterest... while slowly feeding the FB pixel.
I am following that exact strategy for this project. Slow and steady brand building.

My comment was meant to ask about your experience with Google vs Bing, in case you'd used it.

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Incredible video restructuringpro! I'm just getting started on Shopify and this was an excellent introduction to using the platform.

1) Choose a narrow niche with offers that may look 'exclusive.'
2) Use targeted advertising to promote the product to people who are already interested in the niche.
3) Write sales copy that promotes the product as 'exclusive,' and a limited time offer.

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Awesome video, how many products do you typically have per store?

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Great share. Cart abandonment is always an issue in eComm. What kind of numbers do you look for between ATC to Purchase?

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Yes, this is definitely a good strategy to follow. However, just be aware that selling generic items that can't be targeted are a huge opportunity as well. Perhaps I will make a video on how to do this. Let me know if you have any further questions!

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Ideally, I like to see only a drop of 1 to 2% between ATC and Purchase. Check out this screenshot. The best stats for my conversion funnel over a span of about a few weeks:



Cart abandonment is part of the process. It will happen because there are many window shoppers out there. As long as you have a good 3 to 5 email sequence to recover these carts, you're good to go.

Just as an experiment, I started calling people who had abandoned their cart and asked why they had abandoned their cart. The top reasons most people gave to me were that they couldn't afford it (nothing in my store was over $50) or were waiting for their paycheck so that they could purchase it. Keep in mind that my store was highly optimized for conversions (very clean with security badges and solid loading times) and had free shipping.

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For a general store, I think you can start with 30 to 50. My stores usually have a couple hundred.

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Interesting stats. It looks like 50% drop from ATC to Purchase. But I'm assuming this includes people you got back from email sequence?

I was interested in stats without retargeting abandon cart people. Straight from an ad to ATC to Purchase. Out of 10 ATC, how many would purchase?

Those people you called, were they from US?

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Yes, the people I called were from the US. I usually recovered about 3 to 5% of my abandoned carts.

To cut down on abandoned carts, you have to have a solid email sequence, a store that is nicely optimized for conversions, and reasonable pricing and shipping that doesn't scare the potential buyer away.

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I will work on putting together a video on Google Shopping. Will keep everyone posted! In the meantime, please let me know if there are any other questions related to e-commerce!

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Yes! for some reason, I can't see the video. Mind posting the link instead of embedding?

Realy weird. I even tried looking at the page source here, but gave me this www.youtube.com/v/pMSNCxrbXj4 which is a SWF that wont download to my Mac for security reasons.

I am 10000% interested in a Google Shopping video!

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Sometimes videos don't show up on some mobile browsers. On desktop is fine.

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Awesome, congrats on your success! I have a few questions for you so we can figure out what is going on. What is your Facebook campaign setup? Are all the sales coming from one ad set targeting a specific interest? What countries are you targeting?

How many purchases, ATCs, and VCs do you have? Have you tried setting up lookalike audiences?

My first instinct here is that we can revive the sales, but once I know what your campaign is looking like, I can help you out more. Also, screenshots of your current metrics would help.

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Here's the new Google Shopping video in case anyone missed it!

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hey, i'm really curious how do you get away with copied content (product image)?. All Aliexpress dropshipper usually just grab all the image without any modification. As we know from long time Adwords didnt like copied content. If they find out they will ban your account. As it happens to me. Spent around $25000 then they ban me because they find out I have very little original content.

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Interesting how you say that the most important thing is the product. I did over $100k in a week with Shopify and something I have in my personal notes is that the product doesn't matter, and that you can sell anything with marketing.

Best

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I haven't had any problems using the photos from AliExpress. I don't sell trademarked items...Google will definitely ban you for those.

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Interesting! I've found that there's only so much marketing you can do if you're just driving traffic from a Facebook ad to a product page. Funnels are obviously different. Overall, my experience has been that the product is the most important thing, but I would love to hear more about your experience and what kind of marketing you did.

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Too funny, I was at Merrill hating my existence when I discovered affiliate marketing. Deciding to quit at 545am before another stupid meeting was the best decision of my life.

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New video on scaling with Facebook ads! How I generated over $25,000 in 3 days and how you can scale to five figures a day. Let me know what you guys think!

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Here's a video on YouTube ads. Skip the first few minutes where I talk about why Facebook is not the best idea for beginners in ecommerce.

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What is POD?

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Print on demand.

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