Home > Adult Traffic (NSFW) > Follow-along Campaigns

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Native Ads and Dating (13)

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Ok, its time to start my follow along journey too

Im inspired from eurosen and his journey and i want to say thank you to him and his tips. I want to say personally thank you to matuloo, platinum, vortex and all other good people who help us here.

Offer: dating DOI offer
GEO: NL
Tracker: Voluum
Ad format: Native
Creatives: downloaded and designer made some changes: retouching and 4:3 view
Landing pages: prelanders from the advertiser + some ripped from AdPlexity

Tomorrow i hope the translations of the headlines will be ready and the LP should be ready too

my first question: should i test few offers in one camp or i should make multiple camps for every offer.

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Hey Chervenkov,

Great to see you making a move on traffic, I'm sure you will learn a lot from it!

For your first question: I suggest testing a few offers on the one campaign as long as it's the same type of offer/vertical, then in Voluum you can easily compare the statistics from the same campaign.. Make sure you make the proper changes to the LP's so that they match the offer (same bottle image, name of offer).
If you are running different verticals, such as dating and casino then make separate campaigns for each offer.

Goodluck, hope you Crush it!

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Update 17.04.:

10 ads, 5 landing pages
Device: desktop

Friday: 0 conversions - 231 clicks / 181405 impressions
Saturday: 3 conversions 453 clicks / 381 265 impressions
Sunday: 5 conversions 320 clicks / 265 000 impressions - results from Sunday are till 18:00 /GMT +2/ because i made changes to the headlines and my all ads were paused till approval

questions:
1. should i change the non-successful headlines with successful one or just kick the image, because i can see my non-converting ads are with higher CTR;
2. my conversions come from 3-4 placements only. Should i gather more data or i can remove the placements already;
3. in Voluum i can see there is multiple clicks from one ip - should i block such ip like bot traffic?

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Update:

Started mobile campaign too:

same 10 images, same offer.

CTR is much higher here and already have one conversion

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Multiple offers in one campaign, one of the most important steps is to find offers that do convert. So focus on that first, as without conversions, there is no optimization.

You need to find out what it is that makes the AD successful ... is it the headline or the image? In order to do this, you need to make several variations for each and split test them. So same image with multiple headlines and the same headline with multiple images.

Depends on how much you've spent on the other placements... they might need more time, or you might need a better funnel. Whats your total spent and ROI so far?

"Multiple" is ok, but too many is not. If you see 5, 10 or so clicks from one IP, don't worry about it too much ... if it's like 100, that's bots. The BOT flooded IPs stand out clearly as they get WAY more clicks than the legit ones.

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Till now im close to break even - but im testing only one offer. Spent 51$

what about the frequence capping - i know 1 is best, but when im on 1, my clicks go lower what is the best option?

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Depends on the algo of the particular network.

If you set the cap higher, some networks will serve all the impressions straight away, second following the first one immediately ... some will give it time and serve the next one after some time.

Then there is another aspect, whether the cap is per banner/ad or per campaign.

That's why I'm saying you need to test it.

What I'm doing the most often, when I need more volume, is to set cap to 1 per HOUR. And as a golden rule, when I go higher with the CAP, I also use more ads in the campaign.

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Another question:
how many offer's landing pages is good to test? 1, 2, 3, 4? I usually ask my AM which are the best performing landings, but sometimes i can see what is good for others is not good for me. And how much clicks you send to the offer's page before cut it - 50 clicks per banner, 100 clicks per banner?

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I also try to get this data from the AM and I ALWAYS make the one they recommend as best, part of the test. The total number depends on how many they have available, sometimes there are just 2 or 3 so I just test them all without thinking about it to much, but I've seen offers with 10 or even more ... if that's the case, I test the best 2 according to my AM plus I pick another 2-3 based on my personal preference.

As for how many visits I send to each ... as usually, I like to wait until some try to fall behind and some clearly dominate ... so some sort of statistical significance.

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Update:

Yesterday I had only 2 conversions on mobile and I paused the traffic, because I had over 1300 clicks.
Also remove some creatives and landing pages, but maybe it's time to start testing my own landing pages, not just direct linking
I rip off 10 landing for desktop and 7-8 for mobile and choose 5 per device and now waiting my programmer to clean them and change the images with more relevant to my creatives.

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Its VERY hard to make dating work without landing pages... unless the offer itself looks like a standard affiliate landing page ... and even then, I still see better results when using my custom LPs.

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What you mean under "custom" LPs - just different images but same "question" LPs or totally new LPs. I mean it's clear people like different type of women - some love Asian, some love like big tits, some like ebony. So you send Asian lovers to Asian LPs and big tits lovers to big tits LPs or just take the average number of visitors

Btw it's DatingPrikbord offer from Advidi , NL Geo and I think their prelanders and Landers looks like affiliate pages, not only like email gatherers

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By custom, I mean my own LPs, hosted on my servers ... so I can tweak them the way I want and I can make them unique in some way. While those provided by the network are the same for month or years.

Datingprikbord used to be a good offer, not sure about it now, it's pretty old.

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