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How to create lander, offer, headline, image, etc variations in Native Networks (5)

04-12-2018 03:25 AM #1 tacoloco (Member)
How to create lander, offer, headline, image, etc variations in Native Networks

Hello,
I have a few questions about how to create native ads. I'm planning on testing a campaign in Rev Content and am tracking with Voluum.
So far i have 1 ad up and running, but i want to start testing deio

Lets say i want to test various elements in a campaign



I know in Voluum, i can easily split test different offers in the campaign set up, but what about the other elements?

Do i manually have to create an ad in Rev Content with each of the headlines, images, landers, etc and then do this for each of the variations?
This will be a lot of ads - is there some way to automate this? like with Adespresso on Facebook?

thanks guys!

04-12-2018 10:04 AM #2 matuloo (Legendary Moderator)

Quote Originally Posted by tacoloco View Post
Hello,
I have a few questions about how to create native ads. I'm planning on testing a campaign in Rev Content and am tracking with Voluum.
So far i have 1 ad up and running, but i want to start testing deio

Lets say i want to test various elements in a campaign

  • Headline – 4 variations
  • Images – 4 variations
  • Landers – 4 variations
  • Offers – 2 affiliate offers


I know in Voluum, i can easily split test different offers in the campaign set up, but what about the other elements?

Do i manually have to create an ad in Rev Content with each of the headlines, images, landers, etc and then do this for each of the variations?
This will be a lot of ads - is there some way to automate this? like with Adespresso on Facebook?

thanks guys!
The standard way of doing this would be to setup the ADs in revcontent ... JUST THE ADS ... so headline and image variations, if you have 4 images and want to test 4 headlines, that would be 16 ads in revcontent. In case it's the same GEO and targeting, you only need one campaign in voluum, where you will let the 4 Landers and 2 offers rotate. So all 16 ads in revcontent would use the same campaign URL. By using dynamic tokens, you will be able to see exactly what AD made the conversion through what LP and on what offer.

There are some tools to help you manage native campaigns, check this one for example : https://stmforum.com/forum/showthrea...ate-native-ads

04-12-2018 11:30 AM #3 bbrock32 (Administrator)

You can either create manually or use a tool like TheOptimizer that allows you to upload automatically all the combinations and passing the correct tokens to the Voluum link.

04-13-2018 12:58 AM #4 tacoloco (Member)

thanks for the responses guys - i'll check out those links!

04-13-2018 04:02 AM #5 thedudeabides (Moderator)

Is this your first native campaign? What's your budget?

That's likely way too many variations to start with, unless you're running a low payout lead-gen. Plus Revcontent typically is going to select one or two ads it thinks will click the most based off a quick initial test, and then send the majority of traffic to them. So it's a bit of wasted effort to make that many ads to start.

I would narrow it down to 5 ads, 2 landers, 2 offers.

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