Noobie Campaign Launch Confusion (9)
Sorry if I post too much, haha. But I need to get a clear understanding of what I'm doing before moving onto to the next thing.
I'm new to mobile pop marketing.
I was instructed by my mentor (Ngo) through email sequences to ask our AM for 3 GEOs, 3 Offers and to rip 3 landing pages to test and launch our first campaigns.
I was given 1 for AVG targeting Turkey, another for an antivirus V2 targeting Russia and lastly, an iPhone X giveaway targeting Greece from Advidi AM.
I just got Adplexity, and I'm still learning how to effectively search for good landing pages.
And I was given a video walkthrough on how to create split test campaigns with all 3 offers, 3 landing pages to the 3 GEOs on
Here's the confusion though, Since I was given 2 similar anti-virus offers, then searching and ripping landing pages for anti-virus makes perfect sense. But then I still have an iPhone X offer in the same campaign going to one of the GEOs (e.g Turkey). Since the landing pages are being split tested amongst 3 different landing pages, to me, it doesn't make sense when a Turkish speaker/user lands on my anti-virus then gets redirected to my iPhone X offer. See my problem?
That's where I'm confused. And I'm doing my best to not overcomplicate the process but that's what I'm seeing on my end.
Check out the photo below of exactly the steps from a chart (I drew) that I'm supposed to run with one campaign per GEO (You're seeing an example for Turkey, 2 more campaigns will be exactly the same for Greece and Russia).
As you can see, an iPhone X landing page is NOT congruent with an Anti-virus offer #2. Same goes for AVG landing page to iPhone X offer, Obviously, I'm trying to avoid people hitting the back button and then getting mad about it. Even worse, no conversions.
This concept has been bothering me for the past few days after reviewing my notes multiple times, but I'm stuck here. Please help me, guys! thanks!
These are clearly three different campaigns.
It´s pretty easy, you have an AV offer for TR, an AV offer for RU and an iPhoneX offer for GR so you run 3 campaigns.
- 1 TR campaign with AV landers for the TR AV offer
- 1 RU campaign with AV landers for the RU AV offer
- 1 GR campaign with iPhoneX themed landers for the GR iPhoneX offer.
I think I already told you this in another thread : In order to SPLIT test something, you need to keep the other elements untouched and you can only split test things that are related to the funnel in some way.
Mixing several GEOs in a campaign is a NO-NO, it will just mess everything up, the stats will become cluttered and very hard to read. On top of that, you cannot send TR traffic to an offer that is designed for RU or GR ... they don't want traffic from different GEOs on offers that are optimized for certain GEO.
DO NOT MIX GEOS IN ONE CAMPAIGN.
Follow what twinaxe suggested above ... 1 campaign per GEO and designed to match the vertical/offer you are promoting.
In each of the campaigns you can SPLIT test several LPs, or several offers, but do not mix the GEOs.
Originally Posted by twinaxe
Originally Posted by matuloo
So now my new campaign diagram looks like this:
Yes, the new diagram looks OK.
Do the same for the other offers/GEOs.
Btw, did you start a campaign already?
Originally Posted by twinaxe
I just ask because you seem to make diagrams all different things that come to your mind and you have many questions before you start.
I can absolutely understand it that you want to be prepared as good as possible but you can only learn advertising through advertising, there is now way around it.
And it doesn't matter how good you are prepared, you still will face difficulties and make errors.
That's part of the game, in my opinion it's not important to avoid errors but to learn from errors.
And the longer you get distracted by preparation the harder it will become for you to finally start your first campaign.
Don't overthink everything, there's only one way to make progress - > run campaigns.
Once there was a thread here in the forum about the different me between "being in motion" and "taking action".
Don't get lost in "being in motion" and start as soon as possible.
About translations, better download from Adplexity three different turkish AV landers, three russian AV landers and 3 greece sweep landers and start testing.
I also wouldn't test one offer at time.
Test all three at once, when you have a winning lander/offer combo you will know it.
I wouldn't spend too much time testing offers one by one.
Test, check, kill non converters and spend time with converters.
If all three tank continue with new offers.
Especially in pops time is a crucial factor.
Don't overthink, don't get stuck in "being in motion", test fast and test much.
That's part of the game, in my opinion it's not important to avoid errors but to learn from errors.
And the longer you get distracted by preparation the harder it will become for you to finally start your first campaign.
You can read all there is to read on STM or any other place for that matter, but it will all start to make sense ONLY once you start a few campaigns and see it all in motion.
Do not wait, launch a campaign!
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