Leadimpact had decent traffic. When they folded where did this traffic go. Did they sell it to someone.... did leadimpact have publishers who got absorbed by other pop networks? If so, then who? This place was good.
Well, they definitely had majority syndicated and brokered traffic at time they folded I think. I don't think anyone is missing that as most of it was poor quality.
Also it seemed like common opinion that their overall quality had became very, very poor. I assumed that this was due to a deterioration of their 1st party traffic, which was much better quality
So maybe there wasn't much unique traffic left. But I definitely miss the days when they were around, particularly when they were actually good (i.e. not in the time leading up to their demise)
Ben Edelman killed it before ordering his Chinese takeout.