Home > Paid Traffic Sources > Search / PPC (Adwords, Bing, etc.)

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Couple of newbie questions (4)

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Hi everyone !
Recently started my adwords campaign and had amazing results compared with my previous attempts.
I would like to know a few more things beforehand so, in case google makes a move, to be prepared:

- I have only 2 active campaigns in a single account, pay around $200/day to adwords. In case I add more campaigns, should I continue to use this account or start with a new one and split campaigns accros multiple adword accounts ? Is there such thing as a sweet spot in spendings that keeps me below the radar ?

- I make my own landing pages, they convert good imho, however no matter which product I promote , they have the same framework which I know converts good. Question is, how is google team gonna react when they'll see 20 campaigns in my account all looking the same , identical layout - only product pics and text changed of course ?

- maybe it's beginner's luck... I don't know but with these 2 campaigns (brand-bidding on diet products that i'm allowed to brand-bid) and I see good numbers, i.e I pay $1 to adwords and revenue is $2 so profit is $1. Question is : Was I lucky to find these 2 products ? Can I hope to find more 10 products like these if I browse products of 20 affiliate networks ? Or was pure luck to find golden gems right from day 1 ?

Thank you in advance !
Bob

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Depends on whether you do something fishy or not. Sudden spikes in spend will attract a manual review for sure. But if all is legit, there is not much to fear. Growing it slowly and steady is always the best approach though, in case you're in for the long term. I've run dozens of campaigns under one account, spending several Ks per day and didn't face a problem, but maybe I was lucky. They are getting more and more strict all the time.

Hard to say without knowing what they look like and what products you are promoting. Google doesn't like landing pages all that much, bridge pages as they call them ... so if it's just plain LP with no value for the user, they might reject those campaigns at some point. On the other hand, in case you've spent a decent amount already, chances are that someone has reviewed your campaigns already ... so if they didn't mind, it might be ok. There is always the possibility to email them, you will get a manual review sooner or later anyways (in case you didn't alredy) ... so there is not much to hide. Unless you are cloaking of course, which is a different story.

I'd say you were lucky... it's not like this isn's possible or anything like that, but hitting a 100% ROI whitehat campaign straight of the bat ... sounds like a jackpot to me

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Thank you for your reply, if you could give me an idea which of the following numbers could be improved , in your opinion ?

Just as an example, if advertiser product is (for example) garcinia.com , I managed to buy garcinia.net . On this domain I built a website with 5.000 words main page + 10 articles 500 words each.
Ad was not approved at the beginning, was rejected with message "misleading content" . So I called them and manually approved campaign from the beginning, somebody , a reviewer, he saw my site and approved it.

I have 30% CTR in adwords. From 300 impressions, I get 100 clicks at an average $1/click. That's $100 expenses.
These 100 clicks are actually real users coming to my site, they read the 10.000 words well-written content and 30% of them click on "Buy now" CTA, so I send 30 users to aff network which then send to advertiser.
From the interface of the affiliate network I am using, I see I am making 17% Conversion Rate so in average from these 30 users, I make 5 sales at $40 each. That's $200 revenue.

So, which of these numbers could be improved, to maximize campaign potential ?

One more thing: I am now bidding on exact match kw a.k.a [garcinia] and making 100% ROI.
Since you said I might have hit the jackpot, do you think I should try to bid on broad match instead ? I am making 100% roi but only $100/day , do you think if I would spend $10K/day for a broad match keyword I could make $13K/day ? I know ROI would drop but at the end of the day I would made $3K instead $100/day. What do you think? Should I test this option as well ?

Thank you in advance !

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The AD ctr already looks VERY healthy, 30% is awesome, so not much space to improve there.
30% CTA clicks is also a solid number, especially for a content rich page/site ... but if anywhere, here is some space for improvement. Try to place more CTAs on the page, or more prominent ones.
As for the offer CVR ... you can try more offers or alternative offer urls (if there are any).

Then there are other options, for example collecting email leads with an exit pop collection box and trying to email them a sales letter or target them with another product.

Yup, this COULD happen. The question is, how much MORE traffic you will be able to get this way and how much LOWER the CVR will be. I would DEFINITELY test either broad match or target more related keywords. You should be able to find plenty of related KWs that could still convert well.

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