API enabled partnerships with ad/affiliate networks - Does it make sense for traffic (5)
API enabled partnerships with ad/affiliate networks - Does it make sense for traffic
Hi, there!
I’m sure that a lot of people here have ever tried to use API feeds to buy or sell traffic with ad networks and affiliates. Did you find it efficient? I’m talking about affiliate REST API, no RTB protocols/platforms.
By default, API integrations are great for automation, reporting, and traffic volumes, plus you can scale up your network across other network/channels/sources with ease. And we do thousands of daily installs this way thanks to API integrations with ad networks and platforms.
But some API-enabled sources still require more control in terms of traffic quality and in-app events/KPIs. You can buy volumes of CPI traffic via API channels but still you have to keep track of the KPIs. Volumes do not mean quality. Besides, some networks sell (read: “redirect”) traffic via API only and they don’t think much about quality and ad fraud - they just give volumes of “something” called traffic.
This is a piece of our experience working with API integrations and it’s comparing to manual/managed/refined media buying based on the CPI.
Just wondering if somebody can share their experience too. Thanks.
P.S.: Don’t forget that bots and AI are likely to change the industry in near future, so we won’t need to worry about API at all 
I'd say API integration with an affiliate network is also a good way to fool sources like FB ads or Adwords into thinking your page (own hosting, own domain name) is clean. Getting very respectable volumes with it on BH COD offers.
The majority of traffic sources are complicit in the bot traffic that’s being run through their platforms. API access will in their eyes reduce volume as savvy buyers quickly block fraudulent zones. Inefficiencies In buying works in their favour currently.
Thanks for commets, guys.
nickpeplow, when savvy buyers block fraudulent zones, what tools do they use?
We use own in-house fraud detection system to track sources and sub-channels against well known patterns (duplicates, blacklisted IPs, click to install time, etc.).
Originally Posted by appbooster
I’m sure that a lot of people here have ever tried to use API feeds to buy or sell traffic with ad networks and affiliates. Did you find it efficient? I’m talking about affiliate REST API, no RTB protocols/platforms.
By default, API integrations are great for automation, reporting, and traffic volumes, plus you can scale up your network across other network/channels/sources with ease. And we do thousands of daily installs this way thanks to API integrations with ad networks and platforms.
But some API-enabled sources still require more control in terms of traffic quality and in-app events/KPIs. You can buy volumes of CPI traffic via API channels but still you have to keep track of the KPIs. Volumes do not mean quality. Besides, some networks sell (read: “redirect”) traffic via API only and they don’t think much about quality and ad fraud - they just give volumes of “something” called traffic.
This is a piece of our experience working with API integrations and it’s comparing to manual/managed/refined media buying based on the CPI.
Just wondering if somebody can share their experience too. Thanks.
P.S.: Don’t forget that bots and AI are likely to change the industry in near future, so we won’t need to worry about API at all
We are working with your company via self serve but there is no poc. We can do api integrations and discuss more business opportunities .
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