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How To Structure Facebook Campaigns (4)

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I'm checking out FB ads and I want to see how people are structuring their campaigns.

After hunting around a bit, I've heard that the best way to structure FB Ads is something like:

FB Ads => FB page => LP => Offer

1. Is that optimal? Or are there better ways?

2. Also, I heard using tracking software (e.g. Voluum, CPVLab, FunnelFlux) can get your account banned. (This sounds like an urban rumor.) Is there any truth to this?

3. Any tips or tricks you guys can offer?

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1. Pretty much...the fb page won’t get much traffic it’s just there if they click your name...

Some funnels might look a bit different ie. retargetting or you may find especially for ecom style offers an additional qualify for discount page (between your lander and offer) brings upside...all about the testing

2. No problems with Voluum.

3. That would make it a long post...I recommend istacks Facebook mastery live replay.

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I'm trying to see if I really need the FB page. I've heard some people say you need to have a FB page, before your landing page. (I think it may be due to cheaper clicks but I'm not sure.)

It seems like you're saying you can link directly from FB ad to landing page.

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AFAIK, that is correct! You do NOT have to make a post on the page FIRST and promote the post.

You can create an ad in e.g. power editor and link directly to your landing page.

However, you WILL need to have a page to associate the ad with:



The page can be new, but you need one to be set up.



Amy

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