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I'm stuck with my campaigns - invisible wall is keeping me from profit :) Any ideas? (9)

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Hi,

I'm running campaigns on FB now for 3 months.

I always run into the same issue. When CTRs are good then Costs are too high to profit and when Costs are low then CTR sucks

It feels like there is an invisible wall preventing me from making profit. I tried all sorts of campaign objectives and different conversion optimizations already. Created my own LAL and so on. The results are the same.

When I rip other affiliate's funnels which send according to similarweb most of the traffic to an offer, then I usually get good FB Ad CTRs and with a LAL the Pre Sell CTR is somewhere between 20-32% but the costs are always so high that I end up making -20% ROI. When I don't use the LAL CPC comes down but Pre-Sell conversion sucks.

Here are some more details about my campaign. Maybe that helps:

• Niche: Weight Loss
• Tier 1
• no day parting
• LAL: Using a LAL from my AM
• Conversation Campaign with custom conversion optimization (Lead tracking at the CTA button on the lander)
• Cost per Lead is at the moment 0,76€ (Automatic Bidding)
• I need to achieve around 0,35€ to be profitable
• daily budget 20€
• CPC: 0.16€
• FB Ad CTR: 15,04%
• Pre-Sell CTR: 20%
• vsl conversion 1,7-2%

Some other things I've tried already to bring down costs:

• I changed to manual bidding and lowered the bid to 0,56€ to see what happens. Result: No impressions.
• Creating my own LAL from FB Lead Pixel after 135 conversions. Result: Cost per clickthrough doubled
• Using no LAL at all. Only broad manual targeting. Result: CPC is low 0,07€ but Pre-Sell conversion = 6% (Optimization Link Klicks)

• Any ideas how to continue?

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-Are you trying your own variants of the angles you rip? Or you rip angles word for word?
-Is your landing page loading slowly? Did you run speed tests?
-Did you implement a heat map tracking software to learn what users that do visit your landing page do?
-Are you using the FB pixel and optimizing for conversions and/or view landing page objective prior to conversions?

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Both. At the beginning I used the same words. But now I use my own words. CTR stays the same.

I just tested that yesterday. Needs improvement. Load time varied between 0.8 and 1.7 sec.

Nope. My Landing Page is the Quiz Lander you see using many affiliates that run FB traffic to a vsl. Therefore I assume the design is already tested over and over again. Plus the ad copy of all these landers is very similar. I tried my own ad copy versions and it wasn't bad but not better than what others are using.

But I'm open to test heat mapping software if it makes sense in my case.

Here is a lander example: http://arabischlernen24.de/stm-lander-example/

(That's not the domain name I use for FB traffic)


Currently I'm using the FB Pixel and optimization for conversions on the cta button to optimize for ctr.

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Have you tried other VSL campaigns? To me the CR looks very low?

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No I haven't tried other vsls yet. I considered 2% as good.

Is it not?

I mean if the CR and/or the payout would be higher it would change everything.

If anybody has a vsl recommendation let me know otherwise I need to go to clickbank.

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From what I read, you have tested LAL and flex targeting respectively.

But have you tried something that combines both?

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And try your own angles too, don't just use ripped angles.

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What actions need to be taken regarding this VSL offer, before it becomes a conversion exactly?

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It's very easy. Underneath the vsl is a button that says "Next Step" and that leads directly to clickbank where the visitor can put in his payment info. As people from Rise Academy are promoting this offer I assume the offer is actually good.

It's a lack of experience and skills that's my challenge. Maybe I should partner up with somebody who promotes the same offer.

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