Hello,
I have been working as an AM for roughly 6 months now and have noticed that my conversions on Bing have gone from very strong to almost non existent. At my peak I was doing about $1.5K rev per day on Bing, and now I am lucky to get 1-2 conversions a day....
I have reduced spending on the platform drastically, but I am still learning my way around Facebook and Bing was my primary revenue stream. I am running mostly nutra trials (skin and diet) as well as some Canadian Casino offers.
I am wondering if this is something to do with my account or if others have noticed the same situation. Does Bing blacklist accounts while still allowing them to spend?
Any advice that may help me get back up to a positive ROI would be greatly appreciated!
Are you tracking everything? If you can see where your conversions were coming from previously, you should be able to tell if the issue is with Bing or your offer. For example, with Bing you can get traffic from their ad partners (some are shitty) including Yahoo, AOL and a few lesser know ones.
If all your previous conversions were from certain keywords, are those keywords still getting impressions/clicks?
I am not in the nutra niche, could it be seasonal?
Have you been testing other offers to verify that the problem lies with the traffic?
Hi Chanekk, I realized that one of the issues was with the targeting. One of my most profitable campaigns for some reason was driving traffic from "people in or searching for target location" when it should only be served to "people in target location"... However you make a good point about the source of traffic. However whenever I try adding a pixel to my landing pages the add gets disapproved. Is there another way to go about this? Through
Thanks for the support,
Richard
From what you say I think you have to establish 2 main things first, which can then lead into other investigations.
1. Is it a traffic/ impression volume issue, which has led to dying conversions?
2. Is it a conversion issue as you are still getting the same volume of traffic to your landing page to offer?
(You have to re-frame your offering as you may have become the every person on the ad network listing not having a unique pulling point)
Other Investigation if it is a traffic/ impression volume challenge
Investigate to see what devices have declined
Investigate what campaign has declined
Investigate what keywords/ or publisher has dropped off
Investigate what ad has seen the most drop off
If the ads have seen a big drop, look into whether if new brands have come in the space being aggressive at the same time see if your cpc has increased at the same time as the drop off.
From that point your can work from there to improve it.
The above is an alternative option for you to review.
Happy hunting