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Any Ideas On Improving Quality (Contact Rates) (7)

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Hi all,

Brand new here and have a question about FB lead quality.

I'm currently running UK remortgage campaigns on FB and can do up to 300 per day.

BUT... I have a problem with (you guessed it) contact rates.

I'm losing clients down to contact rates which includes

- Fake numbers (dead numbers)
- Fake numbers (wrong person)
- Calls ringing out
- People not answering unknown numbers.

I can't really balls out say our partner's gonna call you, cause that KILLS my CPL.

I don't really want to venture into PPC as I have agency clients littering those results and the CPCs are insane.

I have improved the first two points by stating we'll text people if we can help but can anyone suggest any working tips on how to improve the above.

Thanks all 👊

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What about giving some valuable infos in the FB ads (to fire some curiosity), specifying that you can go into details only by phone (explaining a reason for this, too)?

I guess you should try to create the desire of speaking with you at the phone, instead of aiming directly to the selling?

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If you use the FB lead ad unit, you can get the actual phone numbers for the person prefilled.

https://www.facebook.com/business/a/...-lead-ads-info

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Actually, this is what this affiliate marketing game is about ... you need to learn to walk on the edge, so to speak. You need to find a balance between revealing all the details and losing their interest ... you need to keep them interested enough to get them through the process the way you want.

The angle, the wording, the mystery surrounding it ... this is what sets a good AD from a poor AD. Make the AD so attractive that they won't mind being contacted.

You said the mention of possible text message helped with the bogus numbers problem, well try to reword it to "we will call you ..." Make them expect the call in some way ... verification, eligibility check, age check ... be creative.
Or text them for real, ask for permission to call, offer some special deal, free consultation or something else.

Matej.

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Awesome, thanks for the feedback, I'll be working on my Copy then, and then working on it again :-) I am seeing such big potential here as ROAS can be as much as 200%, it's just difficult to get the lead to convert to a customer for our clients.

I have laid out our lead experience here. Any feedback or idea are MASSIVELY WELCOME.

If I crack it - I'll document and share on STM.

• User clicks the ad - Getting CPCs at around £1-£1.50. Which I'm sure will reduce with better copy.
• Users see relevant landing page - I'm using the URL Params plugin for WP which is sexy when used with Facebook ads as you can split your audience right out and use dynamic variables to populate the page with their details.
• The user completes the form which collects all relevant mortgage info inc contact details.
• We suggest we'll text them if we can help - Which is the case and fulfilled by CickSend.
• The users see a thank you page explaining next steps.
• The user gets an email with the same info and why they should take the call.
• The user gets a text to say we think we can help them and to expect a call.

If I generate say 100 leads, typically 30% will be dead or false numbers (this has greatly improved since the intro of the text) which I am effectively using to convince the lead to enter correct details. Of the 'live numbers' 50% might not pick up the phone during work hours or because they don't recognize the number (a BIG problem here in the UK caused largely by pesty PPI call centers') And of the 50% that do, a percentage refuse the call or claim the never filled out the form.

The information we collect is exactly what the clients want, but it's useless without a receptive lead.

Questions.

Does anyone see anything wrong with the above?
Does anyone have any recommendations for 'proper' UK mobile number validation?
Does anyone have thoughts on best channels for better contact rates (other than Adwords).

Many thanks

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I would LOVE to, but we can't ask for financial info natively on FB ads, unfortunately.

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I'd say the flow is ok, the only thing to work on is the copy and the wording on the confirmation/thank you pages and in the follow up emails and texts... if you can "heat" the leads up more, they should be more likely to pick up the calls.

The problem with over-active call centers is present in my country too, especially telco companies took it over the top and people do not pick up numbers they don't recognize.

I noticed 2 tricks in order to fight this... hidden numbers, in some cases this can improve the response rates, because people are curious plus local authorities use hidden numbers here too, so those who know about it, will be afraid to refuse such a call

The second approach is to inform the prospect WHEN EXACTLY they are gonna make the call... so like 5pm tomorrow ... if presented clearly enough, many people will remember this and respond better. I've seen this work pretty well even with myself being the target

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