Home > General > Affiliate Marketing Forum

Mobile Pop vs Desktop Pop Cost & Conversions (5)

03-27-2018 11:44 PM #1 wizler (Member)
Mobile Pop vs Desktop Pop Cost & Conversions

I know there are many variables in this question, but in general do Mobile Pops convert better then Desktop Pops?
Also, in general do Mobile Pops cost Less then Desktop Pops?
Assume it's the same offer/same lander/same network. (as much as possible)


I've seen a big push to go for Mobile Pops these days and was wondering how different they really are.

03-28-2018 03:51 AM #2 servandosilva (Member)

From my experience:

1. Does mobile convert better than desktop? Yes, CTRs and CRs are usually higher but it depends on the offers. Short offers like leads, apps, etc tend to convert easily on mobile but long form offers or payments are more difficult to convert.

2. No, on average I've always seen desktop pops are less expensive than mobile, with maybe a few exceptions in some countries.

Lots of people pushed mobile for the last years because mobile was kind of new against desktop, but it¡s good to test both if the offer allows it and get data for yourself.

03-28-2018 01:47 PM #3 matuloo (Legendary Moderator)

It also depends on the vertical ... for example in adult dating, desktop generally converts better than mobile, even the payouts for mobile leads are smaller and mobile traffic is less costly.

As usually, there is not an easy answer to this question

03-28-2018 01:52 PM #4 mrbraun (Moderator)

If we talk about SweepsTakes, I can say that WEB traffic on POPs can converts not worse than MOB, in some cases even better. If you look at the inventory in any POP source, you will see that there are a lot of cheap WEB traffic, which you can buy, for example, with $0.2 CPM.

Even if CR will be lower than with MOB, don't forget that you can pay 5-10 times less! So there are a balance.

By The Way, I will post an article about WEB POPs soon

03-28-2018 04:54 PM #5 wizler (Member)

Quote Originally Posted by servandosilva View Post
From my experience:

1. Does mobile convert better than desktop? Yes, CTRs and CRs are usually higher but it depends on the offers. Short offers like leads, apps, etc tend to convert easily on mobile but long form offers or payments are more difficult to convert.

2. No, on average I've always seen desktop pops are less expensive than mobile, with maybe a few exceptions in some countries.

Lots of people pushed mobile for the last years because mobile was kind of new against desktop, but it¡s good to test both if the offer allows it and get data for yourself.
Thanks for the reply. I knew it was a loaded question. I've been running numbers and was seeing cheaper desktop traffic vs mobile, but I feel like mobile was cheaper before. At the end of the day it all comes down to the offer and lander. I was just making sure I didn't miss something.

Home > General > Affiliate Marketing Forum