Noobie's First Ever High-Ticket Info-Product Launch - All Advice Appreciated! (30)
Noobie's First Ever High-Ticket Info-Product Launch - All Advice Appreciated!
STATUS AS OF June 15, 2018:
The entire funnel has been built out and you can check it out here: www.fixyourfacefast.com
While my spokesperson and I work on building the product, I will be running traffic to the lander to test webinar registration rates, sign up rates, webinar attendance drop off times, and conversion rates. All of this will be tracked organically through clickfunnels and everwebinar. Furthermore, I ran into @pryda5 in Medellin and he advised that I consider launching the funnel (and product) in the Far East, particularly Singapore, Hong Kong, Malaysia, and other English speaking Asian countries. This could be a very good idea given that my current spokesperson is Asian. All I would have to do is edit the Webinar and specify it to my new targeted demo (i.e. replace American college girls with Korean K-Pop girls). I can also consider using a translation service to put the entire funnel/webinar/product into chinese and launch into that market as well (38 million single men in China at the moment that have $$$ to spend lol).
Right now I NEED to test some traffic. And that means finding the best source that gives me a good bang for my buck. I don't want to exhaust the network of influencers and forum posters in my niche until the product is finished, and I also know that FaceBook does not allow ads in the dating niche. So... What traffic sources should I be looking at here?
I'm currently considering a few unorthodox traffic sources, namely SnapChat, Reddit, or Youtube (probably the best one). I could also just start with AdWords first and foremost to see how things pan out.
Guys - Let me know what you think about the progress I've made. I really believe in what I'm selling and I'm confident I can get this shit in the green if I learn from the seasoned pros on these boards. And if I hit it big in this niche, we'll all benefit from knowing that a market exists here!!
INTRO:
Hey Guys - $Train here. I'm a university student who is currently working as a copywriter for a local advertising agency (and I'll be doing PE/VC full-time once I graduate). Quick plug if you want to chat - my skype is "money.o.train@gmail.com". Hit me up!
Anyways, I'm launching my first ever high-ticket info product targeted at young adult men (18-25) in the English speaking countries. I want to be transparent since this thread will proxy as my follow-along; the concept is that your face is the most important thing when it comes to optimizing your dating profiles (tinder, bumble, etc.), getting that job interview, meeting those girls in real life, and generally being more attractive. My angle is that your facial aesthetics (jawline, bone structure, eyebrows, etc.) are MORE important than "confidence" or even your muscles/body, which is contrary to what most mainstream Gurus claim! So don't neglect it, and buy my course on how to fix it.
PRODUCT:
Product will be a video course consisting of 30-40 short to medium videos on how to maximize and improve each part of your face (and why it matters), and how to apply your "new face" to upgrade your dating profiles and strengthen your current relationships (work/girls/friends). I also imagine being able to crossell cheaper physical products eventually such as skin cream or hair gel. I have a friend at school who will be the spokesperson/face for the product - I will running the traffic/website/ads/everything else (and taking most of the profits of course).
If anyone has insight/critiques/questions about the niche and product please don't hesitate to ask or state them; all feedback is very much appreciated, since I am still a total noob. As of right now I am concerned that my product is too broad, and that perhaps I should focus in on one of the reasons for WHY you should maximize your facial aesthetics (dating apps, girls, job interviews, etc.) instead of broadly covering all of them. My google trends results were worrisome when I typed in things like "facial aesthetics," "face improvement," or "natural cosmetic." and compared them to the google trend popularity of "digital marketing." But when I typed in "Tinder," "bumble," or even just "skin," "jawline," or "teeth" the results were far more resassuring. Not sure what to make of this. To be honest, could use some feedback in this regard (making sure I'm in a big enough market where there is sufficient demand, but that I don't get crushed by markets with huge budgets.)
GAMEPLAN:
This is my tentative outline for the steps I'll need to take to get my first convert. By in large, I'm using the business model that Neil Patel promotes. He gave a speech on the it at AWAsia 2016. I'll probably sink before I swim, but I know failure is a necessary step, so here goes:
1.) Register the domain (namecheap)
2.) figure out hosting (blue host or host gator)
3.) Sign up for ClickFunnels and play around with some of the templates / get a feel for how it works
4.) Create webpage with my offer (I believe this is done through ClickFunnels but I am uncertain)
5.) Create scripted video ad to start bringing in leads, or on the webpage, get email address from traffic via a strong lead magnet (audio files/quiz/ebook/worksheet/1 or 2 videos, etc.)
6.) Once I've built a large enough email list (1,000 people or so?), send leads from an email (or from YT/FB ads or other traffic sources) to a 45-60 minute webinar
7.) From webinar, utilize long-copy tactics to send to product page towards the end with a special offer w/ 30 day refund policy. *Utilize look-alike audiences?* <-- Note sure what these are but I hear the term thrown around
8.) After they convert on product page, follow up and send them the video courses via kajabi over a span of 40 days; place pixel on every page of the funnel to track data and optimize CRs; retarget if necessary
9.) If things go well and I manage to get a few conversions and/or get my overall business in the green, reinvest all money back into the biz to scale it more
10.) Consider crosselling physical products, etc.
NEXT STEPS:
So I'll be posting in this thread often to update you guys on my progress. Again, if any of you have launched a successful high-ticket info product before, I greatly appreciate your advice. Be blunt. "$Train, your product has no demand, take a different angle," or "Your copy is shit, you'll get higher CR with XYZ." Really, anything helps. I'm diving in without knowing much, so I expect to fall flat on my face, but hey, shooters gonna' shoot, right?
The first thing I'll be doing this weekend is figuring out clickfunnels. My spokesperson is also working on creating the lead magnet. So if we can do those two things sooner than later that would put me in a good position to start figuring out the Ad campaigns I'll have to run. I'm a bit tied up with school (final semester of university), but I'm not stopping until I get at least 1 conversion before I graduate.
Let's get it!
This sounds interesting. Will be following up to see what kind of funnel you are going to build around what I'm assuming is a Lead generation/email campaign- to further convert the leads down the funnel.
Originally Posted by Rurik
However, it doesn't appear that the webinar funnel is built to maximize email lead generation. Perhaps I run two different funnels? One strictly for lead gen, and the other for the webinar? My VSL is in the works but I'm still not sure where to place it!
Anyone have any experience with this?
I believe what you are looking for is something like mailchimp as the email campaign - I’ve never used it or set up a multi step funnel, but I know them because of
ClickFunnels also "hosts" your pages so you only need to get your domain. They are
As for lookalikes - this is a type of audience in Facebook where you give Facebook an initial list/seed (through emails or pixel events) and then Facebook tries to find people that are similar to that initial seed. Basically, once you found a good group for your product, you tell people to find more.
Looking forward to seeing your progress over the weeks!
Excited to follow your progress. One thing I immediately wanted to mention, and then saw you touched on was "$Train, your product has no demand, take a different angle,".
I would highly recommend focusing on finding some way to validate your initial idea before building everything out. I'm not sure what your exact plans are, but you could end up wasting a lot of time on recording video content for example about the wrong thing. If I were you, I would focus on getting the bare minimum put together: some landing pages / squeeze pages etc. Maybe you record an initial teaser video for ads or the landers but don't build the full blown product yet. For all you know your face angle ends up doing terrible and doesn't resonate with your audience, but there's some other angle you never would have thought of in the first place that really hits a nerve and converts like crazy. There are a lot of ways people do this and I don't think there's a formula to guarantee success, but some of them would be:
- Do PPE ads on FB and see what the engagement levels are like.
- Use squeeze page email optin rate to judge how interested people are
- Build a "real" funnel with ad > LP > sales page / order form etc. Let them fill out the order form and everything just like normal, but the on the thank you page just let them know that you're out of stock or something and that you didn't even charge their card. You can't do this with clickfunnels, I tried, but you can quickly refund the sales in Stripe and if you do it fast enough the charge never even shows up on the customer's statement.
I'm not trying to discourage you at all, but this could potentially save you a ton of time and resources. It's something that I wish I would have focused on more and understood when I first got into this stuff years ago.
This will be an interesting follow along. The idea seems quite offbeat, but sometimes the most offbeat ideas end up succeeding, and the only way to find out is to try it.
The key to a lot of these products is to identify a pain point and then use your marketing angles as the easiest/cheapest/most painless way to solve that pain point. Ideally that pain point should be like a shark bite instead of a mosquito bite.
Originally Posted by mitchell
Anyways, here's where I'm at right now:
-I've registered the domain and linked it the funnel
-I've set up the 4-page webinar funnel --> apparently there's no need for an email opt in page before the webinar registration page (which requires email), but I'll keep that in mind
-I'm currently editing the copy/layout of the actually funnel, and once I have a test prototype, I'll place the link here for everybody to see
-On the first page (webinar registration page), there is room for a video sales letter (VSL); this is about 2 minutes long and I'll be filming with my spokesperson once I finish the webinar funnel copy
-After that I'll be scripting/writing another video ad that I will place on FB and Youtube to drive traffic
-I'll then have my spokesperson either a.) host a live webinar, or b.) script and film a continuously running webinar
-Then I'll have it link to the offer - only issue is, as you mentioned, the fact that clickfunnels doesn't allow "out of stock." From what I understand from your comment, perhaps we either a.) incorporate Stripe, or b.) send the traffic to a completely different webpage for a secure checkout.
When you mention building a "real" funnel, does that imply ditching clickfunnels entirely? Not entirely sure what you mean by this but sounds interesting.
Originally Posted by cmdeal
Could work! We'll see. I'm keeping my hopes low for now but like Mitchell mentioned, I can always adjust my angle ever so slightly to soak up more profit.
On a final note guys, excited to get this off the ground, and I'll post here as soon as I have a live funnel. Then you all can rip me apart for ways to improve it!
Originally Posted by moneytrain
Originally Posted by moneytrain
Good luck!
Hey Guys, Put in a good chunk of work this evening but it's 2:50am right now and I need to get a bit of sleep if I'm going to make it through tomorrow.
Here is the link to what I currently have built out: https://money-o-train.clickfunnels.c...n-page19818152
Let me know what you think of the webinar registration page (where traffic will be sent initially) and how I can improve it. The empty Youtube video will soon be replaced by a 2 minute sales video by my spokesperson. Note that this was as far as I got this evening. Been running into some problems.
-Having difficulty connecting the domain I purchased from NameCheap to my clickfunnel. Domain is "www.fixyourfacefast.com" but when you visit the site (it should bring you to the webinar registration page) it says "This site can't be reached." Odd - I'll be be trying to get help here so I can incorporate my domain name into the webinar.
-I realized that after you click "Register Me Now For FREE," and are sent to page 2, the Webinar times are like "June 28th, 2014" Seems like I can only edit these manually, and to be honest, I don't want to have to do that. Perhaps I'm going to need a software to automate this? Probably something like WebinarJam; if anyone has any experience using this, let me know.
That's all for now - going to work on this some more tomorrow (fix domain, write the copy for page 2, automate webinar dates, fix up registration page copy.) Let me know if anyone has any comments or questions. As always, appreciate the feedback!
-$Train
For the domain, could be that you either have to wait a bit more for DNS changes to propagate or perhaps you forgot to assign this domain to your new funnel, even if it's available in ClickFunnels.
One complaint that I could see that is not answered enough on the page is "Facial features are genetics". Maybe add it as a topic you show in the webinar.
Secondly, speak in first person as Chad.. more of "I explain, my 8 proven methods"... and then just explain who "Chad" is in a new section at the bottom of the page (and in the video).
Last, this might just be me being very familiar with Internet jokes, but "triple female attraction" has a few things wrong with it. Triple from 0 is still 0 - that's the joke. I assume people who look for this are not really happy with their dating results, so a multiple of very little/nothing is not great.
The more serious part though is that it's very intangible, vague. I would consider trying out angles like "Get 10 Tinder matches in the first hour you change your profile pic". Maybe not Tinder, maybe not profile pic but using the format "Get X [exact result not percentage or multiple] in [whatever is rather quickly] without [painful work]"
Weight loss examples are great here: "Burn 3 times more calories with these proven tips" vs "Lose 10lbs in 1 month without wasting 1 hour a day in the gym"
Originally Posted by moneytrain
Hey, love to see people taking action
For Traffic, some interesting sources to try are youtube preroll ads for everyone that is searching how to do better on tinder/dating sites or improving any of their facial features and reddit r/tinder
You can also use tinder bots to promote the product and buy ads directly on dating sites/apps. Get Creative and expand beyond Facebook.
Landing Page Changes:
Chad's Title: " Self-Made Slayer Expert" won't resonate with your audience and doesn't do anything. The Picture of Chad Gong needs to be replaced. No Credibility, No Trust. Show Chad with 8000 Tinder Matches or something that gives context and credibility.
"Thankfully, You Can Fix It Without Paying Anything." - don't make the audience have the expectation they won't pay, they get pissed off when you ask them for money then. you can say "Thankfully, You Can Fix It Without Expensive Surgery"
You can also test a sales letter instead of a VSL approach - the "Cult of Copy Job Board" group is my favorite place to find copywriters.
Some awesome feedback from others on this thread, follow it and you'll be well on your way.
Originally Posted by Zack
I made the landing page changes that you recommended. I'll admit that it's going to be an uphill battle building up enough credibility with Chad considering he doesn't have an instagram/FB following or good testimonials, but I'll probably do a little magic or utilize fiverr to try and get that taken care of.
As of right now I'm a bit torn between which angle to pursue, as many of you guys have mentioned. The landing page is still confusing, but I do not want to take the Tinder/dating app angle yet if I can avoid it. I'd much prefer an angle targeted towards guys trying to meet girls in real life for the life time (0 to 1, rather than triple the effect, as Manu mentioned). The state of my lander at the moment reflects this, but if it fails, I can pivot and pursue the tinder/online dating angle if there's more demand or if the market is just bigger!
What do you guys think of that? Does it make sense to not take the tinder/dating site angle? I'm thinking it may drive away a lot of the traffic that doesn't use those platforms. I could definitely be wrong here though.
Originally Posted by manu_adefy
Great point on the genetics concern. I included a line on why genetics don't matter, and I'll definitely dedicate a good 5-10 minutes on how you can overcome your genetics in the webinar once I get to that stage in the process! While admittedly still quite vague/unspecific, which is not a good thing. I've updated the lander so it's a bit more clear, but let me know what you think:
https://money-o-train.clickfunnels.c...d-gongfg8981x0
Lastly, to the broader audience. I modeled my lander off Sam Ovens, who was featured by Tai Lopez recently and is selling a 6-week consulting course for $2,000. His lander is here: https://www.consulting.com/webinar?u...=Cpv&ad=Dojov2
Another good example of what I'll trying to do with the automation sequence is Dean Graziosi's Profit from Home course (Target demo = stay at home moms and corporate slaves that want easy fix to their financial situation). His pre-recorded webinar is absolutely insane. I couldn't believe how many people in the chatbox were convinced they were buying something that would save their lives (assuming they weren't bots of course.) You can check out his lander here: https://dgwebcast.com/yt-free-event
That's it for now guys, can't thank you all enough for contributing your insights.
Originally Posted by moneytrain
Hey Guys - Long time no talk. Schoolwork has been bogging me down, but I graduate in just 3 more weeks and I couldn't be more excited! Though I suppose I'll miss pulling all-nighters reading the economic theories of Adam Smith, Keynes, and Friedman (just kidding, I probably won't).
Anyways, I've got the landing page down solid, but now I'm looking to move onto the next step in the funnel, which is the Webinar confirmation page: https://money-o-train.clickfunnels.c...mation19818153
Before I start optimizing the Copy, I'm thinking I'll need an integration program to automate the Webinars. (i.e. I make a single piece of copy 60 minutes long, and then replay it, with little wait time for those that sign up.) Does anyone know which program is best for this, and if I'll be needing any other programs on the front end or back end? A lot of the guru/experts are using Webinarjam, so I'll probably be using this - I just don't want to overburden myself with integration software before I even test demand!
If anyone has any ideas, let me know, and if not, I'll start scripting and filming the VSL that'll be on the first page of the lander, and then subsequently buy Webinarjam and figure it out from there!
Cheers,
$Train
UPDATE:
I feel like I'm swan diving into the deep end of the pool without knowing how to swim...
I signed up/downloaded WebinarJam & EverWebinar. Apparently I only need EverWebinar so I'll be refunding my payment for WebinarJam. That is, unless any of you guys think it's useful to have both softwares.
I believe I have most of the technical side of the funnel figured out by now:
1.) Webinar registration page (lander) --> This is hosted through clickfunnels, and is where my traffic will be sent initially. Check it out here:
https://app.clickfunnels.com/for_dom...0&preview=true
Note that I haven't had time to fix my domain issues yet, but the actual link will later be called "fixyourfacefast.com"
2.) As of now I believe the rest of the funnel is done entirely through EverWebinar. After clicking the turquoise button below the main green one, the lead is prompted to fill out their details, register for the webinar (let me know if you guys see the "first name," and "email" already filled in like I do..I'm having a problem where it appears to already be filled with details). From there on, the EverWebinar platform does most of the heavy lifting. At the moment mine is completely barebones, but I at least have a funny clip from Wolf of WallStreet for the webinar to ensure functionality. Also, I'm still working on editing the HTML for the webinar popup to merge it with my main button. If anyone is interested, I'm using this video for reference on some custom CTA buttons: https://www.youtube.com/watch?v=lNdpI3vvHbY
3.) After the webinar finishes and I show the remaining attendees my video course product, I'm still unsure of where I take them in the funnel. I'm not sure if EverWebinar has a sales page, or if I lead the customer back to my clickfunnels, or perhaps even a completely new webpage. I guess we'll cross that bridge when we come to it.
In the meantime the steps I plan to take will be:
-scripting and filming my VSL
-tweaking lander copy
-building out all EverWebinar parts of the funnel up until the product offer
-create ads
-run traffic to test if demand exists
-There is no demand/no conversions? --> pivot to a different angle (tinder)
-There IS demand --> create product
-???
-Profit
As always, reach out and add me on skype or comment in this thread. Let's keep grinding!!
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Hey Everyone, it’s Chad Gong here…
...and if you’re a guy who is still completely invisible to HOT women, I want to invite you to an exclusive FREE Webinar this week where I teach you how I went from being physically unattractive to women...to fixing my face and having them actually approach ME at parties.
...From there I’m sure you can just imagine what I did with these women later that same night.
Luckily you can become just as attractive to women too! If you’re one of the millions of people who keep striking out with women because they didn’t hit the genetic lottery, I can confidently say that you’ve been told there’s nothing you can do but stay ugly for your entire life.
I’m here because I want to share the truth with you. Women used to find me repulsive, and I hated myself for it. I thought there was nothing I could do. But within just a few weeks I did a complete 180. Now, I get laid pretty much every week with a new women. I want you to know that there’s hope. So I’m hosting this free webinar to share with you the methods I used to transform and become the guy women want to fuck.
But how did I develop the confidence so fast? Or the the status that everyone says you need to be good with women? Well, I have some good news for you. You’ve been lied to all your life. All I had to do was fix my face and BAM! I instantly became attractive to all types of women.
...All I had to do was implement the secret techniques I’ve uncovered that maximize the facial features that women are wired to be turned on by.
Mainstream dating coaches will tell you you need confidence or a big wallet, but what they don’t tell you if that they already have a chiseled jaw or an alpha haircut. Things, that right now, you DON’T have.
And no! You DON’T NEED cosmetic surgery that actors pay $10,000 dollars for, because I’ll be showing you how to fix your face for free in this webinar.
...And, I show you the evolution and secret techniques that I employed to achieve my transformation. Most importantly, I’ll be showing you how you can increase your attractiveness from scratch regardless of your genetics or your height, which actually don’t matter AT ALL.
You don’t need to be a 6’3 muscle bound athlete with blonde hair... In fact from my experience with 100s of women I’ve learned that muscles, confidence, and even money don’t mean a thing when it comes to making her crave you on a primitive level, especially in today’s feminist world.
Anybody, no matter your ethnicity, can implement the tips I’ll be sharing with you to make themselves irresistible to those HOT women that won’t even give you the time of day...
...This webinar will teach you those methods I used to be an outgoing, physically attractive male that women lust for and even fight over with eachother. If this reality scares you, you should close this video and go back to your lonely, celibate life…
...But if you’re finally ready to take ACTION and CONTROL of your sex life, I encourage you to reserve your seat NOW, because the webinar is filling up quickly and I won’t be holding another one today.
I'm quite interested in the whole infoproduct/coaching niche. From what I see, to be successful it's mainly about selling your personality. So you pretty much have to be the brand and put your face out there. Which means you have to do the whole instagram, facebook, youtube, twitter thing to get your brand out there.
Is this what you are planning to do?
Originally Posted by quantum27
That being said, I'll see how the traffic reacts once I start testing, and if I need to start cranking out social profiles for my spokesperson (buying followers/likes) I certainly will!
If anyone has any suggestions for my VSL copy, let me know. Else I'll be moving on shortly to the webinar waiting room VSL copy, and then move on to writing/putting together the webinar itself!
-$Train
For those of you wondering, the entire funnel is built out - I'm still waiting on the VSL's from my spokesman and the webinar itself.
If anyone has any tips for a high converting, 45 minutes webinar (30 minutes going over "secrets/techniques," and 15 minutes selling the product) let me know!
Originally Posted by moneytrain
Any data so far?
Originally Posted by cmdeal
What's up guys? I know it's been a while (just about a month) but I haven't quit! Quite the opposite! 120 powerpoint slides later... the Webinar is finished. *gasps for breath* Final exams and college graduation wrapped up as well, so I've got lots of time to dedicate to this project.
If anyone wants to see the draft PM me and I'll send you the files.
In the meantime, I'll still be grinding this out and getting some data on signups, drop-off rates, and conversions.
Peace out for now
OMG 120 slides?
Did you try any paid traffic to the webinar sign up funnel beforehand?
Originally Posted by moneytrain
Yo! What's up guys! The entire funnel is built out. We filmed 3 Video Sales Letters for each stage in the funnel, and I think they came out pretty good.
You can check it out here: https://money-o-train.clickfunnels.c...n-page19818152
In the meantime, I'm about halfway through scripting out the entire 180 slide Webinar. Thankfully my spokesperson can do the voiceovers pretty quickly, so I'm looking to have this Webinar rockin' and rollin' early next Week.
While that's going on my Spokesperson will be filming the video courses and I'll be working to create the actual product that we'll be selling.
But before that, now that the funnel has been built, I'll be running traffic and building an email list of potential customers.
Does anyone have any ideas on what traffic source to start with? I'll be going with influencers/semi-organic traffic once the product is completed, but in the meantime, I'm thinking either youtube ads, google adwords, or FB if we can circulate regulations.
Let me know what you think!
-$Train
UPDATE: Script is finished. Just getting some new testimonials and making a few edits to the logo and virtual product mockups. I'll be touching down in Medellin this Saturday, so if any of you guys are there hit me up!
Update as of June 15, 2018: The entire funnel has been built out and you can check it out here: www.fixyourfacefast.com
While my spokesperson and I work on building the product, I will be running traffic to the lander to test webinar registration rates, sign up rates, webinar attendance drop off times, and conversion rates. All of this will be tracked organically through clickfunnels and everwebinar. Furthermore, I ran into @pryda5 in Medellin and he advised that I consider launching the funnel (and product) in the Far East, particularly Singapore, Hong Kong, Malaysia, and other English speaking Asian countries. This could be a very good idea given that my current spokesperson is Asian. All I would have to do is edit the Webinar and specify it to my new targeted demo (i.e. replace American college girls with Korean K-Pop girls). I can also consider using a translation service to put the entire funnel/webinar/product into chinese and launch into that market as well (38 million single men in China at the moment that have $$$ to spend lol).
Right now I NEED to test some traffic. And that means finding the best source that gives me a good bang for my buck. I don't want to exhaust the network of influencers and forum posters in my niche until the product is finished, and I also know that FaceBook does not allow ads in the dating niche. So... What traffic sources should I be looking at here?
I'm currently considering a few unorthodox traffic sources, namely SnapChat, Reddit, or Youtube (probably the best one). I could also just start with AdWords first and foremost to see how things pan out.
Guys - Let me know what you think about the progress I've made. I really believe in what I'm selling and I'm confident I can get this shit in the green if I learn from the seasoned pros on these boards. And if I hit it big in this niche, we'll all benefit from knowing that a market exists here!!
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