Home > Paid Traffic Sources > Facebook & Instagram

Cambridge Analytica & Facebook (9)

03-23-2018 12:00 PM #1 stacking benjamins (Member)
Cambridge Analytica & Facebook

By now I'm sure most people here have heard about this incident. The big question is how this will affect direct response marketing on the FB platform. Prices are generally higher this time of the year, but ever since this incident was brought to the spotlight, prices have skyrocketed. Some of my adsets are at $100 CPMs, when they would usually be $25. I know I'm not the only one being affected too.

Where do you guys see this heading? I'm hoping it's just temporary and in a few weeks we'll completely forget about it. Could this incident change how much data people choose to share with FB, thereby changing the FB algorithm and making it less effective? I've been seeing a lot of people sharing tips on how to share less data with FB lately.

03-23-2018 01:39 PM #2 bisonblue (Member)

I've been wondering the same and hearing a whole gamut of speculations. I think only time will tell how severe the consequences will be.

03-23-2018 09:09 PM #3 mitchell (Member)

I think most of us vastly overestimate the average facebook user and how much they actually care about the CA situation. It matters to us because we're all savvy and understand how the machine works, but I think it's safe to say that most people don't actually care. The age 30+ mom's buying products through fb are not actually going to delete it. This is all just a blip on the radar and will be forgotten about by the masses shortly. Even the people tweeting #deletefacebook etc. most of them probably are not actually deleting it. They just enjoy the drama. As for the CPM's I'm not entirely sure what's going on behind the scenes but would love to hear everyone else's take on that as well.

03-23-2018 09:58 PM #4 mitchell (Member)

Also see these:

1. https://www.businessinsider.com/face...-change-2018-3
2. https://www.recode.net/2018/3/7/1708...ithm-news-feed

03-29-2018 06:53 AM #5 david2772 (Member)

Hoping the CPM issue is just an end of Q1 budget dump by big brands.. but I saw the same a few weeks ago, overnight CPMs went from $10-20 to $50-100.

04-07-2018 02:03 PM #6 stacking benjamins (Member)

Quote Originally Posted by mitchell View Post
I think most of us vastly overestimate the average facebook user and how much they actually care about the CA situation. It matters to us because we're all savvy and understand how the machine works, but I think it's safe to say that most people don't actually care. The age 30+ mom's buying products through fb are not actually going to delete it. This is all just a blip on the radar and will be forgotten about by the masses shortly. Even the people tweeting #deletefacebook etc. most of them probably are not actually deleting it. They just enjoy the drama. As for the CPM's I'm not entirely sure what's going on behind the scenes but would love to hear everyone else's take on that as well.
You're right--users generally don't care. However, the government does. That and being in the media spotlight right now is putting a great deal of pressure on Facebook to take action. They've already modified their Business Tool Terms so they're definitely not taking this lightly.

Read it here: https://business.facebook.com/legal/terms/businesstools

More specifically,
You (or partners acting on your behalf) may not place pixels associated with your business manager or ad account on websites that you do not own without our written permission.
If I understand this correctly, it seems like we won't be able to share our pixel with our affiliate networks anymore.

04-08-2018 07:24 AM #7 advalue3 (Member)

Do you think we are not allowed to share our Pixel on the Thank you page of the offer any more? If yes, how can we track our conversions in the future?

06-27-2018 07:40 AM #8 stickupkid (Senior Moderator)

583 million accounts have been deleted Q1 2018.
https://newsroom.fb.com/news/2018/06...from-facebook/

06-27-2018 08:19 AM #9 maynzie (Moderator)

583 million accounts have been deleted Q1 2018.
https://newsroom.fb.com/news/2018/06...from-facebook/
I can guarantee that number is growing well into Q2 haha... I wonder how long it will be till its 1,000,000,000 accounts in 2018 alone lol

Home > Paid Traffic Sources > Facebook & Instagram