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HELP - Facebook Pixel (7)

03-22-2018 04:43 PM #1 skylar (Member)
HELP - Facebook Pixel

Okay everyone am I missing something, is it one facebook pixel that tracks everything or do I need to create multiple pixels. I am just trying to warp my head around this.

03-22-2018 05:03 PM #2 mihalis09 (Member)

1 pixel per account tracks everything in this account- all your campaigns, all your links and custom events no matter how many different places you put that pixel in

03-22-2018 06:16 PM #3 skylar (Member)

Is there a way to set a conversion even or do I just put it on every page and give get it placed as a conversion event?

03-22-2018 06:19 PM #4 mihalis09 (Member)

This is your best place to get started https://developers.facebook.com/docs...l-events/v2.12. Give it a comprehensive read before you go live with traffic because you need to know exactly what you're doing and what you are tracking

03-23-2018 12:36 PM #5 silviodioli (Member)

The way I've used it in a COD affiliate network I'm working with is they have a separate field for FB conversion pixel on their offer page. I just copypaste the code from FB campaign, which then fires on the "thank you" after the order is made. Pretty simple and very helpful.

03-23-2018 03:44 PM #6 zeno (Administrator)

Facebook "pixels" are just Javascript code.

Javascript code can be read and understood so that you have an idea what is actually happening - it's not so alien that its impossible to understand.

The Javascript code will "init" a pixel ID, which is your pixel ID that it declares first.

Code:

fbq('init', '<FB_PIXEL_ID>');

Then, it will send an event to Facebook by firing a "track" event, which could be multiple types e.g. page views, add to cart, purchase, etc.

Code:

fbq('track', "PageView");

If you want to track and optimise for AddToCart, Purchase etc., it's important you are actually firing this event, not just blindly pasting some default code, which usually just has a page view event in it.

So some Facebook JS pasted on your thank you page should likely have a Purchase event in it, such as:

Code:

fbq('track', 'Purchase', {currency: 'USD', value: 15.23});

You could also have some dynamic affiliate network parameter like %price% in place of the value above.

I highly recommend reading the pixel document as linked above - https://developers.facebook.com/docs...l-events/v2.12 - and trying to wrap your head around it, as it's not too difficult and will just hold you back if you avoid it.

04-04-2018 01:34 AM #7 skylar (Member)

Thanks Zeno I have used this information.

I will see over the next day if it works.

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