Which do you prefer for your banners?
It seems from my experience that rotating images tend to be better for conversions, but animated tends to be better for CPC?
Has this been everyone else's experience?
I currently usually use rotating images right now, but I am thinking of going back to experimenting more with animated images to lower my CPC a little.
Curious to which you all prefer.
Edit: This is for Adult Dating campaigns
I use rotating more often too, never really had a lot of success with animated. Sometimes it worked, but I certainly had more banner with rotating images or even a static one, compared to animated.