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CPM Issue (4)

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About 2 weeks ago I started running ads to my general ecom store that's 100% in Japanese. I've ran ads for 8 products so far. My ads are performing well (3-8% Link CTR on video ads) and getting about a 4-6% conversion rate

This should be money, BUT my CPM ranges from $35-$50 on ALL the products I've tried. I've tried very targeted small audiences, interest-targeted large audiences, LAA, no interest audiences, long text and short texts, but I can't get a CPM even close to $20.

My FB page still has less than 50 likes/followers as I'm just inviting the ppl that have engaged with my ads, and I'm making 1 post a day on the page but with such few followers, the engagement is pretty negligible.

I've heard that doing FB Lives can have a positive effect for my CPM, but I don't live in a country where my products can arrive quickly for me to make FB Live videos with (customs might make me pay a stupid high fee or just steal it).

I know people in the US are able to get close to $10 CPM, so I don't see why I can't get to around $20 for Japan (even though Japan is the highest priced Geo on Facebook).

If anyone has suggestions for ways I can lower my CPM, please do share.

Thanks!

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Is $35-$50 CPM normal for general targeting?

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We would need someone that runs in Japan to give you a number, but since this is generally not that popular GEO here ... not sure if we have a member who has a lot of experience there. Sounds to high to me, but I'm not doing anything in JP so can't really comment.

So bumping the thread for you to get it more exposure, maybe someone will know.

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$35-$50 CPM is high for that friend , i recommend you to try to lower the bid and see the results

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