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why my campaign cant get approved (Game offer) ? (12)

11-25-2011 01:02 AM #1 zhanbo (AMC Alumnus)
why my campaign cant get approved (Game offer) ?

Hey Guys, I was pleasure to join STM in a few day ago. I like it here

I met a problem in my campaign, I need some help.
(please excuse my pool english...)

I ran a game offer named "Rappelz" yesterday, but FB did not give me approval.
I use the direct linking (the official lp: http://rappelz.gpotato.com/landing/)

My Targeting: Live in US, male, 16-25

I submitted my ad twice. First time, my ad copy below:


I think my ad before, I mentioned the word "free", perhaps that why it was
rejected, cuz facebook cant tell if this is a free game, so I try to avoid the word.

Then I modified the ad copy:


But this time FB rejected me again. I am very confused and helpless.
Does anyone know the reason and give me a help....
Please tell me the details, I would be very grateful.


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Added:
Toady, I modified the ad copy once again. It is still not approved.


P.S. I use lots of pictures, not just this one. All ads are disapproved.

11-25-2011 01:08 AM #2 rich (Member)

What is the reason they gave you in the email or if you click to see the ad...

11-25-2011 01:16 AM #3 nusolutionz (Veteran Member)

thats really weird..but i don't really understand your headline..why are you asking them if they play rappelz if you want signups for rappelz? ( if you use questions in your headlines always use a question that will be answered with a yes) and your body copy is pretty lame. "it has great graphics. it's pretty awesome"
maybe your ads got rejected because you used capital letters on the wrong words.."Rappelz has Great Graphics". or "Do You play Rappelz?" so before you bother to get these ads approved get a proper english translation from onehourtranslation.com and rework your ad copy ;-) sounds a little bit harsh maybe but i just want to help you.

ps: cashvertising is a pretty awesome book about creating powerful adcopies ;-)

11-25-2011 01:24 AM #4 zhanbo (AMC Alumnus)

Oh, sorry, I provide it now:

Email:
Reason(s):
The destination of your ad or Sponsored Story either violates Facebook's Advertising Guidelines or could not be reviewed. Before resubmitting it, please visit our Help Center for additional information and examples compliant with our Advertising Guidelines.

11-25-2011 01:41 AM #5 nusolutionz (Veteran Member)

Quote Originally Posted by zhanbo View Post
Oh, sorry, I provide it now:

Email:
Reason(s):
The destination of your ad or Sponsored Story either violates Facebook's Advertising Guidelines or could not be reviewed. Before resubmitting it, please visit our Help Center for additional information and examples compliant with our Advertising Guidelines.
is it an international offer? maybe your ad gets rejected because the reviewers (in the us) get redirected to another offer page. some offers redirect to other offers if it's not the target country

11-25-2011 01:47 AM #6 zhanbo (AMC Alumnus)

Quote Originally Posted by nusolutionz View Post
thats really weird..but i don't really understand your headline..why are you asking them if they play rappelz if you want signups for rappelz? ( if you use questions in your headlines always use a question that will be answered with a yes) and your body copy is pretty lame. "it has great graphics. it's pretty awesome"
maybe your ads got rejected because you used capital letters on the wrong words.."Rappelz has Great Graphics". or "Do You play Rappelz?" so before you bother to get these ads approved get a proper english translation from onehourtranslation.com and rework your ad copy ;-) sounds a little bit harsh maybe but i just want to help you.

ps: cashvertising is a pretty awesome book about creating powerful adcopies ;-)
I dont agree with your opinion, if this is the case, why FB disapproved my first ad copy?

11-25-2011 02:01 AM #7 zhanbo (AMC Alumnus)

Quote Originally Posted by nusolutionz View Post
is it an international offer? maybe your ad gets rejected because the reviewers (in the us) get redirected to another offer page. some offers redirect to other offers if it's not the target country
Yes, it is an international offer, but I can be sure that my aff link is redirect to US.

11-25-2011 10:25 AM #8 rich (Member)

Quote Originally Posted by zhanbo View Post
Oh, sorry, I provide it now:

Email:
Reason(s):
The destination of your ad or Sponsored Story either violates Facebook's Advertising Guidelines or could not be reviewed. Before resubmitting it, please visit our Help Center for additional information and examples compliant with our Advertising Guidelines.
From the sounds of that it's the landing page

I dont agree with your opinion, if this is the case, why FB disapproved my first ad copy?
The first one might have been disapproved for using the word free, the others have incorrect grammer which they would probably disapprove. They mention that you cannot capitalize every word.

Try doing your adcopy without any capitals and see if they approve it.

11-25-2011 10:40 AM #9 polarbacon (Moderator)

well its a download game....

and FB is weird about game downloads..... technically all downloads are banned.....sometimes you may get one thru......but this is prob the reason why they are blocking your ads...


or as mentioned above its not just US reviewers that see the link.....you need to make sure that a reviewer from any country sees the correct page....

because the have review teams all over the place now......so if your link only works for the US.....if a IE reviewer sees that link they will see another page...

11-26-2011 07:32 AM #10 zeno (Administrator)

1) You need to get your ad copy perfected. If you use capital letters randomly they WILL disapprove your ads. They don't want poor grammar or language in their ads and that is the end of it. Get your ad copy checked if you are not 100% confident in it or get a proper translation done. Don't ignore this. In your first ad copy you capitalised "You" in the headline and "free-to-play" and had "its" instead of "it's". Those are all enough to have an ad declined for poor English, although it would depend on the approver. Definitely don't do it in the headline. Your last ad copy that you added has those initial caps everywhere again.

2) They will not reject your gaming ad for saying it is free. The game is free. I have never had any problems with the word free in gaming.

3) Rappelz is crystal clean (green) on MyWoT and I have run Rappelz before with no trouble.

4) Since you want to get paid I'm assuming you are using your affiliate URL, possibly as the adverts URL. You will want to use your own redirect page to make absolutely sure no approvers get bounced to something random. That is what must have happened for you to get the "destination URL violates FB terms blah blah..." message. There are many guides on how to do this on the forum, never use your affiliate URL as the advert's URL.

5) In my experience using the game's name in the headline doesn't do too well. If they have never heard of Rappelz then you will need the image to really pull them in and the ad copy to stimulate them to play it. Otherwise they are more likely to go "WTF is Rappelz?" then click out of interest and subsequently may be less likely to convert.

Good luck, once you sort everything out you will fly those gaming ads through :-)

11-26-2011 02:51 PM #11 chase (Member)

What zeno said + you might have to disclose that its a download game in the ad copy to get it by:

11-26-2011 09:01 PM #12 zeno (Administrator)

Maybe, but I don't often mention the word download - I think it's a given for MMOs really. I believe Facebook are more concerned with that when the lander you send them too tries to initiate a download (e.g. toolbars) - with all MMOs it's a user registration first and download later.

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