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(Question): is it too late to run pop traffic on desktop in 2018? (28)

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Hey STM Members, i hope everyone is doing great!

I was hoping to know if it's a good idea to run pops on desktop these days and what are the verticals thar doing good right now on it? and which traffic sources has quality desktop pop traffic?

Thanks a lot for your help!

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Contrary to popular belief, these days, the problem is not POP traffic but finding good offers.

I didn't see any decrease in volume on my POP campaigns and things look stable.

What I noticed though is that it's harder than before to find good offers, due to the new changes in regulation.

With that said, I and many others, still have profitable campaigns.

So yes, it's still doable, just needs some more effort to get profitable.

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I can agree with bbrock, while my focus is primarily mobile pop, we do some desktop.

The challenge is not pop traffic volume or browser updates.

The core issue is locating solid offers that you can get to work. That being said, we are running many profitable campaigns consistently and across several verticals. There are still many offers if you have a systematic way of finding them and a good network of people to communicate with... and you can also get creative.



Andrew

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If I may know, what kind of offers working well nowadays with pop (Mobile + Desktop).

Is that particular Niche? Sweeps? or something Generic?

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Sweeps as always. Antivirus got almost completely killed due to regulations.
And nothing else ever worked on mainstream pops.

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No, it's definitely not too late, We've set up some ads on desktop pops in the Nutra/Gaming verticles and have had decent success there, the game is to cloak imo.

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Why the hell would you cloak pops in Nutra / Gaming ?

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Sweeps for sure ... mobile carrier billing was killing it for the past few years, but that's over now from the most part.

If you can cloak, antivirus will still do well.

And yes, bbrock is very right with his stand ... POP traffic is there, even after the new regulations the volumes are pretty much the same, the problem is to find solid offers.

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As one of our members and one of the highly respected persons in our industry once said:

"There is no traffic problem, only a conversion rate problem!"

Jason Akatiff aka @smaxor

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Mm try running adult or pops bro, try running it RON..
you will see that this quote is bullshit, 95% of the inventory behaves like mentally retarded blind 5 year old kids,
the bot traffic has better technical indicators that real people on bulk of adult/pop inventory.

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I run alot of adult pops and would agree with Jason. Traffic is not the problem, learning to adapt and thinking outside the box is key.



Andrew

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Whats a lot to you in terms of daily buy volume ?

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Certainly not the biggest fish in the pond but presently $4-5k/day in adspend.

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Hey guys,

Please any recommendations about the best pop traffic source that I can run desktop/wifi offers with?

N.B before I did good numbers with popads on Maxbounty

Cheers.

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There is nothing like the BEST source, the top ones are listed in this thread : https://stmforum.com/forum/showthrea...of-pop-traffic

You need to test them to see which one works the best for you.

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Here are links to more pop sources:

https://stmforum.com/forum/showthrea...l=1#post327140

And many of them have desktop.



Amy

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Try running non-compliant LP's for these niches on Desktop pop sources like Propel, or RTX. Just to name a couple, you won't get approved without cloaking.

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I couldn't agree more with that! Finding good offers are really challenging and may change everything from -40% to 200% ROI!

I literally spent over a month looking for a new networks, talking to AM for hours to get accepted just to realize that 99% of their offers are rebroke!

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Not too late, browser updates / software still works well. Daily volume up to $6-8K daily.

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May I ask what niche offer? Currently -40% roi targeting tier 3 countries and trying to hone in the right offer.

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We are doing $14-16k/day rev across many geos and many verticals. Sweeps CC offers and SOIs, apps, trials, dating, games and even some mobile content.

People tend to ask "what niche or what offers, etc".. the reality is you just gotta test, have a strategy, and find your edge.


Cheers,
Andrew

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How are pops doing these days and which verticals are hot ATM?

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Quite a few people have answered this question in the "Google Killing Pops" thread. Please check there:


https://stmforum.com/forum/showthread.php?t=39818

Amy

Sent from my SM-G930W8 using STM Forums mobile app

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Carrier billing is still very much alive in Europe and MENA, what is mostly gone is 1-click offers and aggressive iframing. PIN submits are doing just fine, just as they have for the past 15 years.

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Anyone know the reason why it is harder to find good offers? Are there fewer advertisers, why would it also be called a conversion problem?

Sorry I havent really seen what a good converting offer looks like, what are the attributes of a good converting offer?

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The industry cap-sized.. too much dcb fraud resulting in really agressive offers kill.
Alternative is sam media with their nice little middle east, latam domination or
if you prefer somewhat normal-ish payouts the cc sweeps

The main attribute of the good converting offer nowadays is... its private
or requires really a lot of approvals / restrictions / skype sex with am

The networks keep the jewels and share them also with selected elite,
the rest of the plebeia .. has adcombo.

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Thanks johner911 for all that valuable insight! Never heard of Sam Media - it's always nice to learn of networks that have offers in less-saturated geos! The middle east and LATAM geos can be goldmines with the right offers.

@wes888 To summarize the situation on fewer good offers: Basically a lot of the best-converting offers were shady or outright scams, and as more and more people were running those using even shadier angles in creatives (landers+banners), regulations everywhere tightened (mobile carriers, traffic sources, affiliate networks) which has made it difficult/impossible to operate a lot of those offers.

Nowadays a lot of the best-converting offers are treated like rare gems in the hands of offer owners and aff networks, which is mainly why they'd only work with bigger affiliates that they trust and can keep tabs on to make sure their offers aren't being tainted by misleading promotion methods/angles.

The way I see it is that the entire industry is moving towards whitehat and providing value. It doesn't mean there's no money in blackhat - quite the contrary, as the barrier to entry is raised, a lot of the competition is driven out, and the remaining players are banking harder than ever. But it's getting increasingly difficult to do blackhat for sure.

It's easier to seek out offers/products that actually provide value, then put our marketing skills to work at packaging and selling them in a legit way - as opposed to lying to get people to pay for junk offers.

This is what I'm seeing anyway. Depending on who you talk to, YMMV.




Amy

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Speaking of Sweeps, who is the main Sweep offer source, stable and working one?

Where do you get the offer from Aff Networks Or direct advertiser? And for how long have you been running such offers?

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