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Need Help Targeting THIS (10)

03-13-2018 08:23 PM #1 icantsee (Member)
Need Help Targeting THIS

Hi,

Need help targeting people who own mobile homes. I have parts I'd like to sell them (ecom). Any pointers would be appreciated.

Thank you!

03-14-2018 09:36 AM #2 stickupkid (Senior Moderator)

Try to target interest like mobile home blogs/magazines/communities (not sure if they exist). Other possibility is try to find companies who might be open to share their audiences so you can create look-a-like audiences.

If you need to go a bit broader try to find out what are most common similarities regarding mobile home owners (certain specific education, listen to Jason Mraz, vegans for example? travel often? play guitar and own a german shepherd etc etc).

At last, perhaps create a mobile home interest page with news, updates, info etc so you can create organic traffic to your e-comm store. This will take some time, energy and patience tho'.

03-14-2018 10:10 AM #3 cmdeal (Veteran Member)

Most mobile home owners will not be on a fan page for mobile homes.

Most mobile home owners have mobile homes because they usually cannot afford anything else, and for many, living in a mobile home usually comes with a social stigma.

http://www.bbc.co.uk/news/magazine-24135022
https://boards.weddingbee.com/topic/...a-mobile-home/

You can target specific post codes and other geos with large percentage of mobile homes as well as other behavioral attributes that are correlated with a lower socio-economic standing. So, targeting vegans is probably not a good idea.

03-14-2018 10:13 AM #4 stickupkid (Senior Moderator)

Quote Originally Posted by cmdeal View Post
Most mobile home owners will not be on a fan page for mobile homes.

Most mobile home owners have mobile homes because they usually cannot afford anything else, and for many, living in a mobile home usually comes with a social stigma. Targeting vegans is probably not a good idea.

http://www.bbc.co.uk/news/magazine-24135022

You can target specific post codes and other geos with large percentage of mobile homes as well as other behavioral attributes that are correlated with a lower socio-economic standing.
My view of mobile home owners is clearly different haha. At least I see it more and more becoming a hype thing amongst hipsters, vegans, freewheelers etc etc.
Guess it depends also clearly which country we are talking about.

03-14-2018 10:18 AM #5 cmdeal (Veteran Member)

Quote Originally Posted by stickupkid View Post
My view of mobile home owners is clearly different haha. At least I see it more and more becoming a hype thing amongst hipsters, vegans, freewheelers etc etc.
Guess it depends also clearly which country we are talking about.
You are probably thinking of camper cars, which is a different thing from mobile homes.

03-14-2018 06:59 PM #6 AdGenius_Jason (Member)

Quote Originally Posted by stickupkid View Post
Try to target interest like mobile home blogs/magazines/communities (not sure if they exist). Other possibility is try to find companies who might be open to share their audiences so you can create look-a-like audiences.
I agree here with stickupkid and if it's UK audience for mobile homes try these pages

https://www.facebook.com/candmclub/
https://www.facebook.com/thefriendlyclub/
https://www.facebook.com/caravancampshow/

03-14-2018 08:02 PM #7 matuloo (Legendary Moderator)

Both views can be true actually, there are "poor" people living in mobile home communities and there are also hipsters and others, who think it's super cool to live in caravans or one of those 25 m2 tiny houses that are mobile too... so I guess the OP should specify what's his audience more precisely and what's the product... as that could mean a completely different targeting needs.

03-14-2018 09:18 PM #8 cmdeal (Veteran Member)

Guys, a mobile home and a camper van are two completely different things.

03-14-2018 09:57 PM #9 matuloo (Legendary Moderator)

Quote Originally Posted by cmdeal View Post
Guys, a mobile home and a camper van are two completely different things.
Indeed, the question is, what did the OP have in mind

03-14-2018 09:57 PM #10 matuloo (Legendary Moderator)

Quote Originally Posted by cmdeal View Post
Guys, a mobile home and a camper van are two completely different things.
Indeed, the question is, what did the OP have in mind To me as a non-native speaker, mobile home can mean something different, since we use that term for a few things actually.

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