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Tips/Suggestions for International Traffic(FB) (6)

11-24-2011 08:18 PM #1 blackberry (Member)
Tips/Suggestions for International Traffic(FB)

What are tips and suggestions for running camaigns in western europe, etc.

if you are running a campaign on english speaking countries, you will have high reach, and you can optimize for high CTRs fairly easy, but when you get to other countries and start targeting precise interists you see smaller reach, plus its a little harder to optimize for high CTRs because the ads are translated and you have no idea what they mean.

I would like to hear your tips and tricks on killing traffic on int'l countries?

11-24-2011 08:25 PM #2 allthegold (Member)

I do almost everything internationally and just brute force it. I start with about 100 images and 4-5 titles and 4-5 ad copies. It makes several thousand combinations. It takes me about two days to find something with a CTR of .30%+ on a broad target.

Requires a larger test budget to do this, but it works so damn well.

11-24-2011 09:49 PM #3 asianpersuasian (Member)

If your going to target a country with a different language DON'T SKIMP ON TRANSLATIONS. Whats 1-10$ more to translate your ads from onehourtranslation if you have a way higher chance of success with it.

11-24-2011 10:03 PM #4 rich (Member)

Quote Originally Posted by allthegold View Post
I do almost everything internationally and just brute force it. I start with about 100 images and 4-5 titles and 4-5 ad copies. It makes several thousand combinations. It takes me about two days to find something with a CTR of .30%+ on a broad target.

Requires a larger test budget to do this, but it works so damn well.
How do you go about sorting a testing order? Do you just set them off in batches of X and give them enough time to get some data, if no winners just rinse and repeat?

11-24-2011 10:28 PM #5 blackberry (Member)

so it sounds like I need to take more action with intl, thanks for the tip,

11-24-2011 11:34 PM #6 allthegold (Member)

Quote Originally Posted by asianpersuasian View Post
If your going to target a country with a different language DON'T SKIMP ON TRANSLATIONS. Whats 1-10$ more to translate your ads from onehourtranslation if you have a way higher chance of success with it.
This is better MOST of the time.

The best ad I've ever had was with one where Google Translate spat out some random gibberish. I've never been able to re-create the effect though!

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