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Opinion needed! Does the word "network" frighten you away when it's introduced to you (7)

03-12-2018 08:59 AM #1 zorkanetwork (Member)
Opinion needed! Does the word "network" frighten you away when it's introduced to you

Guys, does the word "network" frighten you away as a publisher/media buyer when it's first time introduced to you?
Would you react better and trust more if you meet a rep from "marketing agency"/"affiliate platform"/"user acquisition solutions"/whatever/ and you know that you actually deal with an affiliate network?

On condition that you hear of the network for the first time and don't know anything about it.
Share your opinions, please!

03-12-2018 09:28 AM #2 manu_adefy (Veteran Member)

Affiliate network is the standard industry term in my view, and explains most clearly what I get from said company.

Something like "marketing agency" doesn't make me think of affiliate marketing. I think that term is better suited for the product owner side of things. Media buyers/affiliates should be most familiar and comfortable with the term "affiliate network".

03-12-2018 01:14 PM #3 zorkanetwork (Member)

Thank you for the opinion. We've met several times kind of negative reactions to the word "network". So all the comments are important to us!

03-12-2018 08:02 PM #4 manu_adefy (Veteran Member)

Originally Posted by zorkanetwork

Thank you for the opinion. We've met several times kind of negative reactions to the word "network". So all the comments are important to us!

It really depends who you were talking to. If it's with an affiliate, and they said "network" rubs them the wrong way, I'd really ask for details.

03-12-2018 08:43 PM #5 matuloo (Legendary Moderator)

Originally Posted by zorkanetwork

Thank you for the opinion. We've met several times kind of negative reactions to the word "network". So all the comments are important to us!

Reactions from whom? Affiliates, random people, advertisers ... ?

In case you're talking about affiliates ... we are all working with multiple networks already, new ones are popping out all the time, and all the new ones are trying to get us working with them, because they are the "new best one"

So yeah, if you approach some affiliate and tell them you are from an affiliate network, they might not jump of joy as you might be considered yet another network who tries to get their traffic

03-13-2018 03:15 AM #6 erikgyepes (Moderator)

I see you use the word "Network" as a part of your brand name and also use the .network TLD.

Maybe that's the reason? As people are not used to this TLD? (I'm just thinking out loud)

I would somehow try to emphasise that you are an "affiliate network", not just a "network".

The bad reactions could be also from people who may associate the word network with MLM.

Just my 2 cents.

03-13-2018 07:41 AM #7 zorkanetwork (Member)

Thank you, your 2 cents are very useful for us!

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