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What's your troubleshoot algorithm? (4)

03-11-2018 04:26 PM #1 revale (Member)
What's your troubleshoot algorithm?

Hi,

I have a new question? As I'm still quite new to AM with FB I'd like to know if you guys have a troubleshoot algorithm?

What I mean by that is when a campaign is not performing as you want it to or you want to make it even better what are the first things you focus on and test?

For example: images, LAA, angle, headline, etc

If the answer is "depends" please give a brief explanation with example.

Thank you

03-14-2018 12:45 AM #2 p10labs (Member)

Found this is a facebook group and it super helpful:

https://docs.google.com/document/d/1...it?usp=sharing

03-14-2018 09:04 AM #3 stickupkid (Senior Moderator)

Quote Originally Posted by revale View Post
Hi,

I have a new question? As I'm still quite new to AM with FB I'd like to know if you guys have a troubleshoot algorithm?

What I mean by that is when a campaign is not performing as you want it to or you want to make it even better what are the first things you focus on and test?

For example: images, LAA, angle, headline, etc

If the answer is "depends" please give a brief explanation with example.

Thank you
Well, check every step and see where you can improve ofcourse. If your cpc on FB is too high, improve creatives/targeting. If the ctr on your prelander is low, optimize it. If the conversion rate on the offer it too low, find similar offers and test them or send some tips to the advertiser how to improve the CR.

03-15-2018 10:01 AM #4 revale (Member)

@p10labs

Thanks a lot. That is what I was looking for.

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