Which day(s) are best when launching a new sweepstakes campaign? (4)
Which day(s) are best when launching a new sweepstakes campaign?
Hello guys & gals
This question might seem weird. Are there any day(s) of the week which is better when launching a new sweepstakes campaign? Like, is it best at the beginning of the week, late in the week or weekend.
Based on your experience, has it had any difference when you lanuch the campaign?
Thanks in advance!
Since most sweepstake advertisers prefer a boost of sales or high volumes (only) during the weekend, I suggest to start your camps begin of the week. This way you have enough time to optimize them and get ready for the weekend to scale! Also flows are more agressive during the weekend for some advertisers.
But apart from this, for example launching monday or tuesday shouldn't make a difference regarding traffic or conversion rates.
Honestly I wouldn’t worry about it too much...
You might find a little more volume over weekend but you might also find your sweeps offer has lower RPU’s of a weekend as many call centers are closed.
There are some verticals that are arguably performing better on certain days of the week, the best example is probably adult dating, that shows the best conversion usually on ... as you guessed I'm sure ... weekends 
But sweeps isn't such a sensitive vertical, you will see more of suitable traffic available on certain dates, but that has to do with peoples surfing habbits and not the vertical itself. I'd say its safe to start with the campaigns on any day, in terms of the possible CVR.
Home > General > Affiliate Marketing Forum