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Having trouble scaling my campaigns... (8)

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So I have been able to get numerous campaigns in the green, but haven't really been able to scale.

Basically I have a bunch of campaigns that make $20-50/day here and there across different offers/geos, however I haven't been able to "hit it hard" and make some big dollars lol

So right now for example I have one campaign on a large website that is doing about 30% ROI in the US geo. Being that it is the US, there is TONS of traffic available, so you would think scaling would be easy.

However when I look around prices for US traffic are so expensive that I can't really port it anywhere (at least from what I know) where I can be profitable. So even though there is a ton of traffic, I can't really scale lol.

So is the solution really just to try to combine a bunch of these small campaigns for profit? I'm disappointed that I can't seem to scale a campaign like this out, but I think that's kind of the reality of Adult at the moment?

Any suggestions would be appreciated!

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https://charlesngo.com/scaling/

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HUGE campaigns are way harder to get going than small ones, simple because if you occupy a large spot in a GEO like US ... everyone will notice and it will get ripped in a second. Running multiple small ones, is way better alternative quite often.

There are still tricks you can try : clone the campaign and target the same spot with it. Or make a copy with different banners. Or play with the cap... simply get the most of the spot at the bid that still works for you.

Then there is the obvious paybump that could help a lot in these cases. Or find the offer elsewhere and see if it works better there.

Anyways, as you said yourself, there is so much US traffic available, that you simply have to be able to scale it

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Thanks Matuloo.

Do you think a bunch of smaller campaigns is the way to go then?

This is a question I've been struggling with a lot.

I feel like when you go after a big campaign, you can stay really focused. However the downside is that as you said it can be hard to get going or even worse dry up quickly if something changes.

A bunch of small campaigns is good for diversity, but I feel like it's really tough to keep up with optimizations etc. especially if you're running across multiple geos and usually on more placements (due to smaller geo).

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I don't want to resort to statements like : "this is the way to go", I'm just an affiliate, just like you ... so I can't say if something is the only way to go ...

But if I look at my own campaigns, what I usually see is hitting a large campaign from time to time, and running small to medium sized campaigns all the time along with it. When the large ones die, the smaller ones are usually still running. And this cycle keeps on repeating

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Hi Matuloo thanks for your response

Of course I understand there probably isn't a "best way" but I do want to hear your opinion

I guess what I am seeing is that when I usually start a campaign, I'll start on a well known source for good quality leads (hoping to get some volume/paybump).

Then when I get the campaign profitable, I'll start to look at other places to scale. However I do notice that places you can run that are profitable, has some volume, and decent lead quality is pretty limited. Either I can't afford to run on the spot, the traffic is trash, or the volume is too small. This is especially true when working in a smaller geo.

So I guess Im asking maybe a better strategy is to get a campaign profitable, and then "mini-scale" it to spots where it doesn't take too much of your time? For example maybe take a campaign to $100/day and if it's a pain in the ass to scale further, maybe that's it? Then just move on to another campaign in another geo etc. and do the same? Then maybe put a bunch of these together and you're making a good living? lol

I think for adult these days the industry is different. When I read all the old guides (from say 2010-2013 etc), basically they say to get profitable and scale everywhere you can. However I think adult is saturated to the point where your ROI isn't huge enough where you can just run everywhere once you get something profitable.

So I think a better strategy is to maybe pick up profits where you can, and then put a bunch of these together to make consistent income that will also be diversified.

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I actually do try to scale everywhere, but it doesn't mean I will DOMINATE every placement/source. I take what I can from each of them, at a reasonable cost, without having to engage in bidding wars ... on some spots it's $50 per day, on some it's $200 ... on some I lose and try to improve ...

In a way, it's actually what you are describing ... I scale to the point where it's easy to handle and at least somewhat sustainable. I do hit a "jackpot" campaign from time to time, but usually it's about running plenty of smaller ones for me.

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The good thing is that US is such a predominant geo, that you can get good traffic volume even from some of the smaller, less-known networks. How many networks have you tested?

There are hundreds if not thousand out there. You may only find 1-2 good ones out of every 10-20, but the more good sources you have at your disposal, the faster and bigger you'll be able to scale all future profitable campaigns.

Another way to get more traffic would be to identify sites that have predominantly US traffic and make them an offer to buy their traffic in bulk. I don't know how easy/difficult this would be nowadays - with so many traffic networks doing the same. I may do an experiment for this in the near future and make a post with the results. Should be interesting!



Amy

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