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What do I need to change so that I can go from negative, break even to +€$¥ (7)

03-08-2018 07:17 AM #1 revale (Member)
What do I need to change so that I can go from negative, break even to +€$¥

Hi guys,

this is my first question in the forum. Hopefully somebody will read and answer.

I’m not sure wheather that should be in the follow-along campaign section. If yes, then please advice and I post it there.

I’m running now FB- Campaigns for about 2 months. I still struggle getting profitable.
And right now I have no idea how to go on and what to focus on.

Therefore you can see in this post my most recent results. I did my best to make it as clear as possible. I hope that sb can find the problem in the data.

Niche: Weight Loss

Funnel: FB Ad ------> Quiz Lander ------> VSL

CAMPAIGN 1:


Run time: 7 days (BUT: 2 days account deactivated (credit card location and my location issue) + manually deactivated during night time. Therefore 5 days effectively.

Results


Purchases: 5
Impressions: 3.176
Rel. Sc.: 9
CTR: 9,86%
CPC: 0,29 €
Costs per result: 18,20 €
Spent: 91,00 €
Commission: 153.82 €
ROI: 69.03%


Campaign Objective And Targeting:




CAMPAIGN 2:

In Campaign 2 I wanted to scale the profitable ad in Campaign 1 by increasing the daily budget from 20€ to 40€. Furthermore my AM suggested that I try a different LAL in another Ad Set.

I also implemented the campaign structure for wc campaigns I found in this post here:

1 Campaign -----> 2 Ad Sets (with different targeting) -----> Each Ad Set contains the same Ad 3 times

I used 2 Ad sets with different daily budgets (20€ for the new LAL Ad Set and 40€ for the Scaling Ad Set)

Ad Set 1: Same as in CAMPAIGN 1 except for...


Daily Budget: 40€

Targeting:



After 12 hours I deactivated the Ad with the least results in terms of impressions (1024 vs 8)






Ad Set 2: Same as in CAMPAIGN 1 except for that...

...my Affiliate Manager suggested to try a different LAL that I created with the hard coded pixel on the offer’s thank you page

Difference to Campaign 1:




Results






As the CPC was so high I decided to don’t keep running that ad.

Today my Ad Account was deactivated again bc of payment issues. Shall I use a proxy to run Facebook in my banks country (Germany) or is that also a suspicious activity? Right now I get it deactivated every other day.

Here are some other questions I have so far but answers to that question might not be enough to get me profitable.

What ROI should I aim at with a 20€ daily budget to make it scalable?

What metrics do you focus on most when starting a new ad? CTR, CPC, ROI, Profit, all, other?

03-08-2018 10:40 AM #2 stickupkid (Senior Moderator)

Scaling a ROI: 69.03% campaign is kinda tricky yes, since there isnt much room. I suggest to drop the other things you did and focus on this campaign only for now.
How many images/videos/creatives did you test with the first setup?

I suggest to duplicate the winning ad set, with new images/videos to see if you can find ads with a lower cpc.

How many clicks from FB you have on the first setup going to the quiz-lander, and how many clicks you have on the VSL page?

03-08-2018 01:03 PM #3 symba3 (AMC Alumnus)

Stop using their LAA for targeting.

03-08-2018 02:54 PM #4 revale (Member)

@stickupkid

How many images/videos/creatives did you test with the first setup?
With that set up I tested only 1 image.

I suggest to duplicate the winning ad set, with new images/videos to see if you can find ads with a lower cpc.
Yes. I thought so too. My problem here is that I don't have too much money to burn. Is there any reliable way to test images/videos before
using them for a wc campaign? For example with a ppe campaign?

How many clicks from FB you have on the first setup going to the quiz-lander, and how many clicks you have on the VSL page?
I have 313 clicks from FB to the Quiz Lander and around 27% conversion on the Quiz Lander. So that's like 85 clicks to the vsl. (Can't see the exact click number right now bc my network is changing something in the interface).

@symba3

Stop using their LAA for targeting.
That doesn't make much sense to me because the traffic is converting. I can only imagine that many people might be using the same LAA and therefore the CPC is high. But how would I create a new one by myself with little conversions so far?

03-09-2018 05:21 AM #5 symba3 (AMC Alumnus)

think about this, if the traffic is converting why are you not profitable yet? imagine 100 affiliates are using the same LAA, CPC goes up and you burn the audience quickly. What's your edge?

03-09-2018 07:34 AM #6 stickupkid (Senior Moderator)

Test more images mate, 1 image isn't representing anything. Your cpc 0,29 isnt bad, but imagine you can decrease it to 0,15ct for example, what shouldnt be that hard if you test loads of images/videos!

03-09-2018 04:01 PM #7 duiyao (Member)

Quote Originally Posted by symba3 View Post
think about this, if the traffic is converting why are you not profitable yet? imagine 100 affiliates are using the same LAA, CPC goes up and you burn the audience quickly. What's your edge?
I have to agree with this. I think the sweet spot is LAL + flex/behavior targeting.

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