I heard this many times from many people that video on fb is huge, but I've never been able to make it work.
Here is one of them
great engagement
https://cl.ly/1f3r1i2n393B
but unable to translate to sale, direct or retarget.
https://cl.ly/2L0h0w3C2k3e
any one has successful experience with video mind share what's the strategy?
Based on this info it's hard to give proper feedback. Give us some more info about your store, niche and video you used. The funnel needs to be needless from A to Z ofcourse. 452 clicks - > 4 sales = quite a low CR, perhaps some things go wrong in your webshop (bad grammar, not thrustworthy enough, few payment methods etc etc). How many add to carts did you had etc etc.
thx! I wasn't looking for "how to fix my store/ad" type of answer. Mostly just curious on a high level, what works in fb + video right now from other's experience.
You are saying your vid is good, but traffic isn't converting. The things I pointed out have direct influence on sales.
stickupkid definitely has a point.
Whenever I see high CTR but low CR, my initial guess would be that it's because the ad and the next step in the funnel don't jive (i.e. either your pre-lander or offer page - in your case it's probably the product page).
Some common reasons for this phenomenon:
-The ad is misleading - makes promises that are not backed up by the offer.
-The price on the product page is higher than what the visitor was expecting - in which case the ad and/or the product page will probably need to do more pre-selling, e.g. list more benefits or otherwise be more convincing in justifying the pricing, to get the visitor to want the product enough.
-The look-and-feel of the product page is completely different from that of the ad. The visitor may experience a break in continuity. A good thing to test: Make your ad look similar to the product page, mimicking the colors/layout/tone/etc.
-And of course the few examples listed by stickupkid above.
Main point is it's not enough to look at the video and make sure it's "good enough" - whether it's good enough will also heavily depend on how well it can work with the product page to get sales. Split-testing more ads and product page text definitely can't hurt!
Amy