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Question Special path for a creative? (5)

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Quick one:

I am just thinking!!

Is there a way to link specific creative to specific lander in the same campaign?

For example, men ads for men Lander and female ads for female Lander?

Cheers,
Zidan

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To route your lander traffic based on the creatives you are using, you can do as follows.

1. On your Voluum create a new flow and switch the Default path to Off.
2. Click Add new rule then set the condition based on the custom variable you are using to track your creative IDs



3. Add the condition based on which you want to route the traffic. In your case specify the creative ID's you are tracking from your campaign.

So, if you are using two types of creatives like some for men and some for women you just repeat step 2-3 for the other creatives and all your traffic Creative- Lander should be routed as you like.


Let me know if you need further assistance on this
Losid

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testing... and thanks for the immediate reply!

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You should definitely do this when you run a blacklist campaign and you can identify the websites.

I've seen a big difference in my epcs when I adjust the prelanders based on the websites my ads run on ( especially on weight loss campaigns :P ) .

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Site specific funnels can work very well, especially with sites that don't mind when you "copy" their layout a bit ... same color, same font, same layout and general feel Another trick that can work well in some cases is mentioning the site name right at the top of the LP ... something like: "Special offer for visitors of site X"

This can only work with large placements/sites though, since it's not really possible to do this for 100s of small placements.

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