How can we get the optimal bid for an adset? (4)

Hi guys!

Can you help me? I am running a capmaign on autobid a few weeks. I am getting conersions that cost $4. But some days I get don't much conversions and get a bad ROI so I decided to make manual bid on my adsets. I made average bid $5 and I stoped get traffic anc convrsions. Whad did I wrong? And what bid should I make?

There are two popular bidding strategies that are often tossed around. My personal favourite (if you're inclined to get results quickly) is to setup an ad set of at least $500 and set a max bid at 3 times my original cpa, let traffic roll in and slowly decrease the bid on a bi-hourly basis until you reach a sweet spot where you have your desired cpa.

On the other hand, you can start your bid low (you most likely won't get much or any traffic at this point) and slowly inch upwards 'till you get to your sweet spot (this approach generally takes a bit more time).

If you can't manage to get a 'sweet spot', then it could simply be that no such spot exists.

Bare in mind that I use this strategy solely for ecom although it should work for cpa as well.

Originally Posted by _kiwi_

There are two popular bidding strategies that are often tossed around. My personal favourite (if you're inclined to get results quickly) is to setup an ad set of at least $500 and set a max bid at 3 times my original cpa, let traffic roll in and slowly decrease the bid on a bi-hourly basis until you reach a sweet spot where you have your desired cpa.

On the other hand, you can start your bid low (you most likely won't get much or any traffic at this point) and slowly inch upwards 'till you get to your sweet spot (this approach generally takes a bit more time).

If you can't manage to get a 'sweet spot', then it could simply be that no such spot exists.

Bare in mind that I use this strategy solely for ecom although it should work for cpa as well.

Yes. Max bid tells FB that that you don't want to bid any higher for the conversion you've optimized for so if FB doesn't find you conversions for the day at under the bid you've set, it should stop spending as opposed to auto bid.

Average bid means that on average you'll bid for the value that you've set. I don't use average bid; i've heard it can perform well although with the caveat of not spending the entire budget.