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Anyone have success with MochiMedia? (13)

11-24-2011 12:15 AM #1 77erock77 (Member)
Anyone have success with MochiMedia?

Man I'm getting super cheap targeted gaming clicks, super high CTR, but I've tested 3 different offers and no conversions...what's the conspiracy? Can anyone offer some advice?

11-24-2011 12:22 AM #2 nusolutionz (Veteran Member)

maybe there is no real connection between your crative and the offer LP --> Users just click out of curiosity..therefore i would tweak the banners a little bit..you have to find a balance between ctr and cvr..your bidding cpm i guess?

11-24-2011 12:24 AM #3 77erock77 (Member)

Yeah CPM, and getting sick CTR with penny clicks, but the banners are right on for the game...so not sure what's going on...

11-24-2011 12:51 AM #4 nusolutionz (Veteran Member)

mhh thats really weird..normally their traffic quality is pretty good..you should at least have a couple conversions...and are you split testing the different categories? You can append variables ${cc} and ${category} in your target url.
${cc} will give you the country code and ${category} is game category. also test the offer on different networks but i guess you already did that

11-24-2011 04:06 AM #5 mgrunin (Member)

Mochi was my secret sauce back in 2010. Was spending $5k - $7.5k daily @ 150% ROI. But then December came around, their brand advertisers drained up all the inventory. Since then, I've never been able to get a piece of their US inventory without bidding $5 CPM.

Their INTL traffic though converts like shit. I see 2-3 EPC on many INTL countries.

11-24-2011 05:09 AM #6 maynzie (Moderator)

I've heard mix responses from Mochi, I know some people can't get it to work but I hear really plain flash games are the ones that work, and also not targeting in the USA

I have also heard and seen screenshots of a campaign in Norway which spent $27 and netted $1400 back, so yeah try out of the box stuff

Fresh eyes are always $$

11-24-2011 09:38 AM #7 polarbacon (Moderator)

Quote Originally Posted by mgrunin View Post
Mochi was my secret sauce back in 2010. Was spending $5k - $7.5k daily @ 150% ROI. But then December came around, their brand advertisers drained up all the inventory. Since then, I've never been able to get a piece of their US inventory without bidding $5 CPM.

Their INTL traffic though converts like shit. I see 2-3 EPC on many INTL countries.
There int traffic works.....just can be more hit or miss sometimes...

and Mr. mg is right....all the US inventory is pretty much on lockdown......

also key is their self-serve platform is just remnant traffic from the direct buys.....

you can work with them directly which allows you to have access to more targeting/blocking options but its a 5k min.....

11-25-2011 07:37 AM #8 harry1970 (Member)

i only ever tested a few hundred dollars on international traffic to wizard101 and it converted like shit. might be time to run some more test campaigns.

11-25-2011 10:42 PM #9 dzerv (Member)

Any url that i can see mochiads in action to get ideas ?

Thanks

11-27-2011 06:19 PM #10 canopus (Member)

Quote Originally Posted by dzerv View Post
Any url that i can see mochiads in action to get ideas ?

Thanks
I found some! https://www.mochimedia.com/pub/catalog

11-27-2011 10:37 PM #11 alpha matt (Member)

Great find canopus . Guys just a Tip for running your creatives on Mochi. Just use static Banners without any animation as it tends to bring higher CTR. The game window keeps changing and your Banner stays still. So, that makes your Banner stand out and people click.

11-27-2011 10:44 PM #12 evasive (Member)

Allowed to promote non-gaming stuff on Mochi?

11-29-2011 05:40 PM #13 77erock77 (Member)

yeah you can promote non gaming I believe, but they do have a lot of restrictions...They don't like any free offers etc...

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