Home > Paid Traffic Sources > Adult Traffic (NSFW)

---

Tips for improving lead quality for mobile adult soi offers? (10)

---

So Im starting to dabble in mobile more and have been running some adult SOI offers. I dont run into quality problems much with my desktop offers, but Im finding that Im struggling on mobile with lead quality.

I am on high quality tube sites and am using older women in my creatives, but for some reason I keep getting paused, payout decreases etc.

Is mobile just more of a crapshoot when it comes to lead quality?

Any tips would be appreciated.

---

Surprisingly we're having quality issue with desktop offers instead, not too many problems with mobile though. I think this is kinda random and depending on the traffic quality of the ad networks you use, thoughts?

---

Matuloo's threads below may help:

https://stmforum.com/forum/showthrea...guide-for-2017

https://stmforum.com/forum/showthrea...ith-PPS-dating



Amy

---

I'm also used to face more frequent quality issues on mobile traffic. I'd say people are still less comfortable to enter payment data via a mobile device compared to desktop, so the final free-to-paid ratios are lower ... which is why the payouts for mobile leads are lower.

Lead quality can be tricky, sometimes it's just about the period of the year and seasonal trends ... I just lost several good offers where I've been running for about a year or so on very high payouts ... suddenly the quality went down. Often it's also about the advertiser, they do some change to the backend/design and quality tanks...

---

I got a message from my affiliate manager as well to pause mobile traffic to a mature dating offer in NL.

As Matuloo said, people might not feel comfortable entering their payment details on their mobile or the interface of the advertiser might just not work well on mobile devices.

---

Sometimes it's simply bad luck and buying traffic at the wrong time.

As an example from my experience ... I was promoting a SOI dating offer, with an initial cap of 70 leads ... after 2 weeks they refused to raise the cap, one week later they told me to stop due to poor quality. My AM was able to get me another account to give it one more shot, so I used the same funnels, same sources and started to send similar volumes of traffic again ... 10 days later, my cap was raised to 700!!! leads per day and got a bump of about 20% too ... go figure

---

Can be. Definitely not a bad idea to target the typical male profile: Male 40+ with what you think they might like... pretty sure I'm gonna love early-20-chickens when I'm 40... far more than grannies.

Yea, depends on the advertiser. Some have really good WAP flows. Others do not.

I you are sending WAP traffic to a WEB offer and the postbacks are firing on PPL there's a good chance the quality will be crap. Obv. we don't have this issue since we manage our traffic well, but it was definitely problematic at one point.

---

Actually I'm 40 now and I don't really like 20 yo girls all that much, not that I'd be into grannies either though ... the views change with age

Another thing is, 40+ or 50+ males know that they are no longer attractive enough for 20 year olds, maybe their bank accounts are, but that's a different story. The story we are selling here is that girls on dating sites are WILLING to meet with them because they simply want to, so we need to make it believable ... and a mature 40+ lady certainly look more believable than a 20 year old model

It's not a rule carved in stone, but this approach usually works best for me in terms of quality.

---

Try to change the targeting options on mobile and maybe try target by carrier , i have some great adult campaigns on mobile ill be happy to give you some tips , feel free to add me on Skype: Tal_740

---

How about posting tips here for the benefit of all members?

Thanks in advance for your contribution!



Amy

---

Home > Paid Traffic Sources > Adult Traffic (NSFW)