Home > Paid Traffic Sources > Facebook & Instagram

FB campaign optimization when have a pixel (5)

02-23-2018 08:32 PM #1 mrdeath4 (Member)
FB campaign optimization when have a pixel

Hey guys!

Can you tell me please, do we need optimization of FB campaign when we run a campaign with pixel and optimized for a lead,
I saw that pixel makes the optimization and cuts the impressions on bad placements and audience.

So we need to cut bad placements or ages or hour in a day?

Also what we should do if our good green camp once became red. should we kill it or try to optimize?

02-23-2018 11:27 PM #2 nikitosmedia (Member)

Hey! What i recommend is a split test different goals - Landing Page Views/Clicks/Conversion and optimize by age/gender/placement/platform etc.

02-24-2018 08:07 AM #3 mrdeath4 (Member)

Originally Posted by nikitosmedia

Hey! What i recommend is a split test different goals - Landing Page Views/Clicks/Conversion and optimize by age/gender/placement/platform etc.

thanks for reply. But is view clicks better than conversions?

02-24-2018 03:31 PM #4 micheal (Member)

I think they should have a balanced ratio, or else kill.

02-24-2018 07:32 PM #5 nikitosmedia (Member)

It Depends, that why you have test it Usually LP views doesn't work well, but I test it Consistently. Also I saw you're post that you are from Ukraine, I am from Ukraine as well, would be happy to Skype!

Home > Paid Traffic Sources > Facebook & Instagram