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Dating on Native (8)

02-23-2018 07:40 PM #1 eightythree ()
Dating on Native

I see some guys running native dating ads, but I've always been told that low CPA style offers don't work on Native. Any thoughts on this?

02-23-2018 10:35 PM #2 thedudeabides (Moderator)

Asian and russian dating work well on native.

It's not always about the CPA but moreso about the overall EPV and CPV. Dating tends to have high CTR ads (lower CPCs possible), high CTR LPs, and decent conversion rates.

If you see people running it on spy tools for long periods of time, they've obviously making it work. Quality can be an issue though.

02-24-2018 08:55 AM #3 bbrock32 (Administrator)

It's pretty easy to get those offers profitable on a CPL basis.

The real problem is keeping the quality up and not getting kicked out.

The advertiser needs to get sales in order to pay you per lead.

So the only way to make it work is either running direct and keeping in close touch with the advertiser or switch to a CPS model ( harder to get profitable ).

02-24-2018 11:22 AM #4 grandsp (Member)

When it comes to dating, I've only been able to run my own offers on Native. I've found that marketing to women is a lot easier than marketing to men.

02-24-2018 07:36 PM #5 eightythree ()

Quote Originally Posted by grandsp View Post
When it comes to dating, I've only been able to run my own offers on Native. I've found that marketing to women is a lot easier than marketing to men.
So your saying running dating to women users?

02-25-2018 01:42 AM #6 grandsp (Member)

Quote Originally Posted by eightythree View Post
So your saying running dating to women users?
Yes. However, I don't mean dating sites. I mean dating/relationship based info products. On the whole, women tend to buy a lot more in this space.

02-25-2018 06:24 PM #7 matuloo (Legendary Moderator)

If the quality is there, payouts for dating DOI leads can be pretty high, as much as $20+ per lead in some GEOs ... and there are always PPS offers where you can get up to $150 per sale. The fact that you can see some dating ads in pretty much every native widget, pretty much proves that it can be done

02-26-2018 02:44 AM #8 khzidan (AMC Alumnus)

Quote Originally Posted by grandsp View Post
When it comes to dating, I've only been able to run my own offers on Native. I've found that marketing to women is a lot easier than marketing to men.
that made me thinking!!

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