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Improve a Profitable Campaign? (9)

02-22-2018 01:13 AM #1 beerandon11 (Member)
Improve a Profitable Campaign?

hey guys my first post here .. hope all is well.

Right now me and a buddy are running on Native and we were able to hit $200 profit yesterday!

While that is all cool and stuff the campaign is still inconsistent ... for example yesterday we profited $200 while today we lost $170 how do you fix that ?

My question is, when you have a profitable campaign, how can you test to improve your current winning variables, (ad or lander) how much do you spend to prevent losing so much money on the test?

What’s your strategy on improving a wining campaig?

Thanks guys your advice is always appreciated.

02-22-2018 04:20 AM #2 thedudeabides (Moderator)

Inconsistency could just mean the offer isn't as strong as you think, so it's always good to keep testing similar offers and networks. It could also be due to changes in your widgets, gaining some, losing others etc. There's no easy way to check this at a glance with most tracking tools.

But in general swings are common with higher payout offers, where the difference between a negative and profitable day is just a handful of few conversions.

Try not to get attached to a particular days profit or loss and focus instead of improving the fundamentals of the campaign.

Look at the performance of your ads every few days, and cut the ones that aren't performing or getting traction, and submit a few new ones.

For landers try split testing prominent above the fold elements like the headline and main image. Add a back-button script for an easy 5-10% boost.

02-22-2018 07:28 AM #3 stickupkid (Senior Moderator)

Try to figure out what is the cause of these fluctuations;
- ads: are the cpc cost consistent and low? Next....
- prelander: is the CTR consistent and high? Next....
- offer: is the CR consistent and reasonable? If not, try other offers, also from other affiliate networks. Next...

Try other traffic networks/sources, you may fish in a pool of mixed audience, shitty and good traffic.

02-22-2018 06:38 PM #4 beerandon11 (Member)

Offer payout is $31.

I'm thinking the angle is losing it's spark, customers aren't heading to the offer check out page as often as they used to..

Also, I don't know if this matters but in the initial optimization sequence of getting this campaign profitable, we relied heavily on the upsells to crease the profit.
For example we would spend $100/day generate 2-3 original (individual) conversions, but then the customer would buy the upsells that would increase the total amount of revenue generated.
It would profit for us so we assumed to get more traffic because we had a funnel that worked so that's why we increased the budget..

I guess what I'm asking is, should we go back to the drawing board and try to spend $100/day, increase the total profitability on individual conversions, then when that makes sense, start to increase the budget?
That way if the customer buys upsells it's more like icing on the cake - rather than relying on them to buy them to increase profitability on the campaign.

02-22-2018 07:42 PM #5 matuloo (Legendary Moderator)

Quote Originally Posted by beerandon11 View Post
Offer payout is $31.

I'm thinking the angle is losing it's spark, customers aren't heading to the offer check out page as often as they used to..

[FONT="]Also, I don't know if this matters but in the initial optimization sequence of getting this campaign profitable, we relied heavily on the upsells to crease the profit.[/FONT]
[FONT="]For example we would spend $100/day generate 2-3 original (individual) conversions, but then the customer would buy the upsells that would increase the total amount of revenue generated.[/FONT]
[FONT="]It would profit for us so we assumed to get more traffic because we had a funnel that worked so that's why we increased the budget..[/FONT]

[FONT="]I guess what I'm asking is, should we go back to the drawing board and try to spend $100/day, increase the total profitability on individual conversions, then when that makes sense, start to increase the budget?[/FONT]
That way if the customer buys upsells it's more like icing on the cake - rather than relying on them to buy them to increase profitability on the campaign.
It's quite common to see a decrease in conversions when the traffic increases ... it's usually tied to HOW you increase the traffic. So what did you do? Did you just up the budget, so you run 24/7 now, while you didn't before? Did you increase bids? Did you change something else?

Since the performance decrease happened after upping the spend, it might be related.

But then again, it might be a standard fluctuation as thedudeabides mentioned, it's pretty common to hit a bad day here and there.

You mentioned the angle, based on the vertical and how large the target group is, sometimes the angles can die quickly ... how long have you been running this? Is the performance up and down all the time, or just yesterday and today? It would help to get some more info to form the bigger picture

02-22-2018 07:51 PM #6 beerandon11 (Member)

Quote Originally Posted by matuloo View Post
It's quite common to see a decrease in conversions when the traffic increases ... it's usually tied to HOW you increase the traffic. So what did you do? Did you just up the budget, so you run 24/7 now, while you didn't before? Did you increase bids? Did you change something else?

Since the performance decrease happened after upping the spend, it might be related.

But then again, it might be a standard fluctuation as thedudeabides mentioned, it's pretty common to hit a bad day here and there.

You mentioned the angle, based on the vertical and how large the target group is, sometimes the angles can die quickly ... how long have you been running this? Is the performance up and down all the time, or just yesterday and today? It would help to get some more info to form the bigger picture
We increased traffic by adding 1 more topic. So total running topics are 2.

I've been running this campaign for 19 days now. The angle has been running for about 7 - 9 days.

The vertical is back/health. I'm also only running 1 ad since it was the best performing and generated most conversions.
I've uploaded new ads with the same angle, but they aren't running yet.

The campaign was up and down up until the angle started showing profits. I think the angle died or the image is worn out.

02-22-2018 10:00 PM #7 matuloo (Legendary Moderator)

Quote Originally Posted by beerandon11 View Post
We increased traffic by adding 1 more topic. So total running topics are 2.

I've been running this campaign for 19 days now. The angle has been running for about 7 - 9 days.

The vertical is back/health. I'm also only running 1 ad since it was the best performing and generated most conversions.
I've uploaded new ads with the same angle, but they aren't running yet.

The campaign was up and down up until the angle started showing profits. I think the angle died or the image is worn out.
If the angle really burned out that fast, it wasn't that good. I see it happening in adult all the time, angles/ads start to perform, but fall of within a few days ... those are not the really good ones though ... strong angles can survive months.

What I see burning out the fastest is the image itself, so try to keep the angle and just replace the image. You should always try to keep some variety in your campaigns, running with just variation of anything is not good for stability.

You might also try to get back to the original topic ... if you look at the stats, does the old topic still perform similarly? The new one is a miss maybe?

How about bidding? Are you seeing pretty much the same amount of clicks or did it go down? This might signal a competitor taking over your position with higher bids or better creatives.

02-22-2018 11:16 PM #8 beerandon11 (Member)

What's a good ad CTR for US Desktop?

Tomorrow I'll upload new ads with the same angle to see if that will help.

I noticed that the ad CTR would drop, seems I only get good traffic when I bid at .75 cents, but seems like it wastes money in a way.

Today out of $200 ad spend not a single person went to the checkout page.. this is frustrating, but I really do believe we should just create new angles on the topic that had orignally showed promise.

do you agree or should I just test images for a few days?

Thank you for your help I really appreciate it.

02-26-2018 10:21 PM #9 matuloo (Legendary Moderator)

Quote Originally Posted by beerandon11 View Post
What's a good ad CTR for US Desktop?

Tomorrow I'll upload new ads with the same angle to see if that will help.

I noticed that the ad CTR would drop, seems I only get good traffic when I bid at .75 cents, but seems like it wastes money in a way.

Today out of $200 ad spend not a single person went to the checkout page.. this is frustrating, but I really do believe we should just create new angles on the topic that had orignally showed promise.

do you agree or should I just test images for a few days?

Thank you for your help I really appreciate it.
Its not possible to tell what is a good CTR for US, depends on the vertical, how misleading the ad is etc ... There is some limit though, when the clicks become too expensive, it's pointless to go on with the angle or ads set.

In case your new angles perform WAY worse than the old ones, it might be a good idea to return to the old one, try to make it better and give it more attractiveness by using better images.

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