How To Make $3000+ This Black Friday! (5)
This Friday (Nov 25th) is Black Friday in the US! For those of you that don't know it's a day when there are some crazy deals on pretty much everything. It's absolutely wild, stores open at 4am, people trample eachother for savings, people have literally been killed because of it. There's lines out the doors of most places before they open, it's a mob of people going crazy to save 50% on whatever they can find.
How do you take advantage of it?
Setup your own Black Friday deal with an email submit front end, and have it link to a coreg backend.
SP sent me an email explaining this a little bit further so I'll elaborate on it here, and explain a few things they didn't mention.
Essentially your creating your own Black Friday offer, so the rules are in your court! You decide everything which is perfect.
The most important thing (like with every campaign) is traffic source. This you'll have to come up with on your own, but i suggest something with a lot of volume because you only have 1 weekend to really push this hard. Conversion rates will 100% be up on Friday for campaigns like this and should carry through for the rest of the weekend.
ALSO, be ready to launch this Thursday, thats when people will start there actual shopping attempts (they're currently browsing around right now seeing what good deals are out there). You could launch Thursday and say "we're offering this deal to a limited 500 people on Thursday, so get it while you can".
Landing Page/Front End
- Communicate it's a BLACK FRIDAY deal, that essentially lets them know they got to get this now! For added strength you can mention only a certain amount of product is left.
Angles/Ideas
- I usually will test things 2 ways.
a) the conventional way
b) the unconventional way
(both work)
So for a campaign idea like this I'd research the most purchased products on black friday, and I'd setup a campaign for that. Then I'd put on my creative hat and think of something totally insane that i could make a deal for as well. So yeah sure you can make a campaign for TVs at 50%, you could make a campaign for the newest most radiant 3D TV at 50% off, or you could step it up 5 levels. It's all up to you, but focusing on the masses (TV deals) and focusing in a niche both have their strengths.
Optimize your coreg path with offers that fit your frontend! To do this you'll have to work with your affiliate manager, but it will pay off. You'll notice wildly different conversion rates with different paths.
To maximize this weekends profits try more than 1 angle/campaign, and get this started now so your 100% ready to launch mid-day Thursday!
I'll leave you with some landing page/ad inspiration. You want to be bold and to the point, let them know the black friday deal being offered will be gone FAST!
Epic post stackman keep this coming i really enjoy picking up your brain from time to time.
Penny Auction offers come to mind right hurr!
Awesome post. Don't forget to make a second lander for Cyber Monday as well.
Damn. A day too late.
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