Anyone have a clue as to what Benjamin was talking about when he said the following?

It's a simple way of using country detection that
Then you need to code your LP in such a way that it "detects" that token and serves proper translation based on that.
For this to work, your LP must contain all the language variations and it will just display the right one based on the GEO token.
So it's not some autotranslation magic, you need to prepare the translations on your own, make it all part of your LP and then let the scripts do their jobs.
The only real advantage of this approach is that you could use one LP on one domain/url to serve all your campaigns. It's easier to manage some large changes this way ... for example changing a backbutton redirect destination, overall layout that you want to change for all GEOs ... etc.
On the other hand, it's very rare to find an LP that would kill it across all the GEOs you run, so the use is rather questionable.
Hi Matej,
Thanks for answering my question. It's good to know that there isn't any auto-translate magic solution like I had in mind when I read Benjamin's post. Setting all this up at the moment is beyond me. Perhaps I'll look into it in the future. Like you mentioned in your 1 SOURCE and 1 VERTICAL post, it's best practice that I continue focusing on fundamentals.
Thanks,
Aras
Yup, keep it simple when starting out, then up your game as your understanding gets better and better.