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Is It Possible To Run Weight Loss Offer on FB White Hat Without Cloaking? (6)

02-20-2018 03:28 AM #1 duiyao (Member)
Is It Possible To Run Weight Loss Offer on FB White Hat Without Cloaking?

An AM recommended us a weight loss offer that is supposed to be pure white hat, since we don't like the idea of black hat at this stage.

Is it safe to run the offer on FB? What kind of risk are we looking at?

02-20-2018 07:23 AM #2 Smaxor (Veteran Member)

Yes it's very possible. Facebook doesn't inherently not like weight loss. They have a lot restrictions on what you can and can't do though. Like no before & after shots. No outrageous claims, etc.

As with any direct response offer on Facebook there's going to be issues from time to time. I always recommend have a strategy to create or get accounts regardless.

02-20-2018 08:44 AM #3 affiliaxeoran (Member)

True. Weight loss offer doesnt mean an automatic ban.

Yes, you must comply with their restrictions regarding your ads (as mentioned above) but if its a legit offer then it should be ok.

Especially if we are talking about a straight sale big brand offer.

02-20-2018 08:56 AM #4 stickupkid (Senior Moderator)

Health and body products are risky in general. Mentioning ailments/diseases will result in dissaproved ads for sure. Still it's hard to decide without seeing the page if it's ready white hat as your AM is saying. Perhaps it's WH through his perspective, so be careful!

02-20-2018 09:36 AM #5 bobliu (Member)

Quote Originally Posted by duiyao View Post
An AM recommended us a weight loss offer that is supposed to be pure white hat, since we don't like the idea of black hat at this stage.

Is it safe to run the offer on FB? What kind of risk are we looking at?
It's all about keeping your ad tasteful + having good responses. It takes an extra push of creativity but it can still be done. If an ad is receiving any angry/sad reaction types pull it and think about the reason. So yes it can certainly be done. This white hat weight-loss ad has been running for months - the focus is very much on the funnel / list and warming up the leads but that's where the real money is.

After all the warming up, you eventually get to the product: https://www.metabolicrenewal.com/p/m...pmcid=99471460

02-20-2018 11:37 PM #6 vortex (Senior Moderator)

For general reference - here are some FB policies that are relevant to weightloss products:

https://www.facebook.com/policies/ad...nt/supplements

https://www.facebook.com/policies/ad...ersonal_health


This reddit also has some useful tips:

https://www.reddit.com/r/PPC/comment...15&sh=ccc5ff95


Hope that helps!


Amy

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