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lots of visits but almost no clicks (5)

02-19-2018 05:18 AM #1 daydreamer (Member)
lots of visits but almost no clicks

So I been deep diving into some data to figure out how I can optimize my campaign and I notice when I look by IP in Voluum, there are a few IPs that has 150-360 visits but 0-1 clicks. Would this be a sign to block these IPs? I looked thru TJ and couldn't find an option to do so. Thanks!

02-19-2018 07:31 AM #2 poisonivy (Member)

Hello daydreamer,

Yeah looks like bot traffic. Not using Traffic Junky anymore but definitely you should talk to your Ad rep about this, see if they can block these IPs for you - given you've shown this screenshot from your tracker. It's important to get the bottom of this as you don't want to pay for bad traffic. Also you may try to ask for a refund for such dubious traffic.

02-19-2018 07:47 PM #3 matuloo (Legendary Moderator)

Yup it's BOTs ... TJ is not billing you for this, since you bid CPM there and most likely those clicks are not even shown in their stats, but it's still an annoyance as it messes the stats up a bit.

Feel free to block those IPs, I'm afraid TJ won't be helpful themselves, but try to ask anyways, maybe they can block it on their end.

02-20-2018 12:37 AM #4 daydreamer (Member)

Thanks for the help guys!

Originally Posted by matuloo

If they can't block it on their end, do you recommend a way for me to block it on my end?

Thanks!

02-20-2018 09:52 AM #5 matuloo (Legendary Moderator)

Originally Posted by daydreamer

Thanks for the help guys!

If they can't block it on their end, do you recommend a way for me to block it on my end?

Thanks!

Voluum has a IP/UA filtering option, you can find it in the setup area ... it's limited to 50 "filters" only, but will do job for you for now.

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