Average cost per purchase on FB for ECom Products? (5)
From my experience running a store for a few months, it seems like a steady state cost per purchase is at least $10-$15 on facebook nowadays. Sure you can get $5 sometimes but when you scale an ad set it will end up going over $10. In terms of what this means for your product pricing - I'd argue that nowadays it's very hard to have sustainable profits without an average order value of at least $40. In addition, the most successful stores make their profits on the backend probably from email marketing.
Anyone have any thoughts?
Have you tried fan page like?
I've tried page likes and engagement - hasn't been that great in terms of leading to website purchases. I think optimizing for website conversions is still the way to go on facebook - just so expensive.
Originally Posted by tmtguy
I know for a fact that some of the people doing volume with ecommerce, are building lists and monetizing from the backend as you've mentioned.
Once you have a list of targeted buyers, you can monetize them over and over again by pushing other people's products, and later even create/brand and sell your own products.
It's a lot easier to find out what your target audience needs when you have a list, based on how they respond to your copy angles, and to various products. If you have a facebook group/page or similar, you could even poll them to find out what their pain points are, and their needs and wants.
With this business model, you could even LOSE money on the front end just to acquire customers into your funnel, because you know the average LTV of each person acquired will cover that initial loss and more. Moreover, this would become an asset you could sell in the future.
The key word here though is TARGETED. Trying to find a niche that is targeted enough for high conversion rates to be possible, while still broad enough to do volume, that isn't overly saturated, is half the challenge.
Beyond that, it would just be a matter of identifying pain and pleasure points (for the ads, landers etc., which can be done by browsing niche forums for example), setting up an opt-in bait your audience can't resist, finding a list of good-quality products that have affiliate programs / dropshipping, writing the auto-responder messages to sell those products as well as provide useful tips/info...and go from there.
Amy
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