We created a new product. Yourbestloaf in Kajabi as a class. We are break even on FB ad spend. I need some thoughts and good and bad feedback on how to scale on something like clickbank or media spend. Our email list is 4k in mailchimp which we can use as a look like audience for FB and other tools. I just need some constructive advice. I have been in email marketing for 14 years but never launched my own product. We also have 50k followers on our FB page.
Step 1 Optin Page VSL page ----> 5 day follow up email series
https://www.schooloftraditionalskill.../7155/EdZWJe24
Step 2 page after optin VSL sales letter page ---> 9 day follow up series for people who did not buy
https://www.schooloftraditionalskill...ngyourbestloaf
Step 3 Sales Checkout page - 5 classes with email follow up series after signing up for the class
The Art of Homemade Bread- 30% Off
$97.00 USD
https://checkout.newkajabi.com/offers/XB284zfm/checkout
Step 4 upsell Homesteading Family's Members Area
Over 75 videos and growing on all things homesteading and healthy living along with Q and A's, recipes, eBooks and more!
Homesteading Family's Membership- 30% Off
$27.00 USD every month local_offer
https://www.schooloftraditionalskill...s-members-area
The design of these pages are not physically-appealing. I would STRONGLY recommend that you study the sales funnels of a few of the most-popular clickbank products - especially products that are in the same price-range or in the similar vertical - to get an idea of the look-and-feel of the page, and the various landing page elements others are utilizing to get visitors to opt-in or buy the product.
The headline needs to be more powerful. To learn how to write outstanding headlines, simply go to viral-article sites like ViralNova or Upworthy and study some of their headlines to figure out what makes them so click-worthy.
For the opt-in form, try to keep all the important elements above the fold because some people will not bother scrolling down. Important elements include: Headline, main image/video, bullet points that summarize the info the visitor would get by opting in, the opt-in form.
Hope that helps! And hoping other members will chime in with advice as well. Best of luck with your product!
Amy
I have to agree with Amy, the design is too pale and not really catchy ... it's simple and easy on the eye yes, but maybe too simple.
I miss more information ... you mention an active facebook group, more videos, downloadable stuff ... I might or I might NOT believe you, gimme some proof ... screens of the videos, maybe part of some recipe, social proof (FB comments or a screen of the group showing activity), show what other buyers are saying about the product (testimonials). The product is a rather high priced one, you need to show the value upfront.
One thing I don't like about the videos ... once they end, there is no way to replay and the text that comes up after it, is not clickable or anything... not a biggie I think, but might make sense to change it.
The fact that you are already at breakeven with this layout, makes me believe you will be able to get into profit easily 
Have you thought about putting this on Clickbank for affiliates? I might be able to sell this.
I was in talk with clickbank and thanks a ton for the feedback I will make some changes to the funnel and video. I will get this in CB asap.
Very helpful I am new to payloadz and e-junie can they drive a lot of traffic like Clickbank