Is anyone else having the problem of conversions missing from Facebook Ads that are likely coming from retargeting, recovered cart apps/campaigns or even comment replies or fb messages/emails?
I'm struggling to make clear optimising decisions on adsets. Conversion window is set to 7 days.
For example, I'm running several adsets to Italy, each with varying targeting and creatives. I'm seeing conversion from Italy from
Is it better to look at add to cart metrics & conversion rates (from
Thanks in advance.
Hey, I notice that there are periods where FB tracks events with >90% accuracy and periods where it may be around 50%. If this is happening to you, I'd suggest you implement Google analytics (GA) UTM tracking so you can identify the ad sets which are giving you conversions. You can get a lot more granular with tracking in GA, also.