Home > General > Affiliate Marketing Forum

Running annoying ads? ... Chrome will BLOCK them automatically! (10)


02-13-2018 04:17 PM #1 cmdeal (Veteran Member)
Running annoying ads? ... Chrome will BLOCK them automatically!

https://www.blog.google/products/chr...th-protecting/

I hope this does not end up like www.mywot.com which really was a joke.


02-13-2018 05:14 PM #2 matuloo (Legendary Moderator)

It’s important to note that some sites affected by this change may also contain Google ads. To us, your experience on the web is a higher priority than the money that these annoying ads may generate—even for us.
For sure ) All they are trying to do, is to drive adblockers out of business, so they can keep on serving their own ads. Adblockers block all ads, chrome will block just the "disruptive" ones, which means more business for adwords/adsense ... pretty clever tactic.


02-13-2018 08:42 PM #3 symba3 (AMC Alumnus)

Isn't it possible that by making this "ad-blocker" part of Chrome "mainstream" that they're doing themselves a disservice as well by bringing major attention to something like this? It seems like people who have never even heard of an ad-blocker will read this and look more into it and could quite possibly look into installing a 3rd party ad-blocker which blocks ALL ads thus just making ads overall less effective than ever before? I don't know...maybe I'm over-thinking too much about the psychology behind this move but it just seems to me like when they bring attention to this, it makes everyone just more aware of ads and therefore almost less effective?


02-13-2018 08:45 PM #4 matuloo (Legendary Moderator)

Quote Originally Posted by symba3 View Post
Isn't it possible that by making this "ad-blocker" part of Chrome "mainstream" that they're doing themselves a disservice as well by bringing major attention to something like this? It seems like people who have never even heard of an ad-blocker will read this and look more into it and could quite possibly look into installing a 3rd party ad-blocker which blocks ALL ads thus just making ads overall less effective than ever before? I don't know...maybe I'm over-thinking too much about the psychology behind this move but it just seems to me like when they bring attention to this, it makes everyone just more aware of ads and therefore almost less effective?
I think the theory is a bit different ... they assume people start looking for adblockers when the ads cross certain line. Based on googles beliefs, people wouldn't mind non-intrusive ads, such as adsense widgets, so if there wasn't anything more aggressive on the net, people wouldn't even start looking for ad blockers.

Time will tell whether their theory was right or not


02-14-2018 03:03 AM #5 erikgyepes (Moderator)

"Don't be evil."

-Google


02-14-2018 11:19 AM #6 digitalraves (Member)

This is a great step anyway, but I think I agree with @Symba3. I run an Affiliate Network, and I can tell you that three of my friends (who know nothing about the Internet) who have read that articles have reached out to me asking me where and how they can completely block Ads on their PC , Phones and Tablets.
This new development will bring into consciousness how to completely block Ads (both pleasant and unpleasant) on users Gadgets.


02-14-2018 11:37 AM #7 cmdeal (Veteran Member)

Quote Originally Posted by erikgyepes View Post
"Don't be evil."

-Google
LOL

http://infolab.stanford.edu/~backrub/google.html

Original paper on PageRank from 1998 by Sergey Brin and Larry Page when they were still poor:

"Currently, the predominant business model for commercial search engines is advertising. The goals of the advertising business model do not always correspond to providing quality search to users. For example, in our prototype search engine one of the top results for cellular phone is "The Effect of Cellular Phone Use Upon Driver Attention", a study which explains in great detail the distractions and risk associated with conversing on a cell phone while driving. This search result came up first because of its high importance as judged by the PageRank algorithm, an approximation of citation importance on the web [Page, 98]. It is clear that a search engine which was taking money for showing cellular phone ads would have difficulty justifying the page that our system returned to its paying advertisers. For this type of reason and historical experience with other media [Bagdikian 83], we expect that advertising funded search engines will be inherently biased towards the advertisers and away from the needs of the consumers.

Since it is very difficult even for experts to evaluate search engines, search engine bias is particularly insidious. A good example was OpenText, which was reported to be selling companies the right to be listed at the top of the search results for particular queries [Marchiori 97]. This type of bias is much more insidious than advertising, because it is not clear who "deserves" to be there, and who is willing to pay money to be listed. This business model resulted in an uproar, and OpenText has ceased to be a viable search engine. But less blatant bias are likely to be tolerated by the market. For example, a search engine could add a small factor to search results from "friendly" companies, and subtract a factor from results from competitors. This type of bias is very difficult to detect but could still have a significant effect on the market. Furthermore, advertising income often provides an incentive to provide poor quality search results. For example, we noticed a major search engine would not return a large airline's homepage when the airline's name was given as a query. It so happened that the airline had placed an expensive ad, linked to the query that was its name. A better search engine would not have required this ad, and possibly resulted in the loss of the revenue from the airline to the search engine. In general, it could be argued from the consumer point of view that the better the search engine is, the fewer advertisements will be needed for the consumer to find what they want. This of course erodes the advertising supported business model of the existing search engines. However, there will always be money from advertisers who want a customer to switch products, or have something that is genuinely new. But we believe the issue of advertising causes enough mixed incentives that it is crucial to have a competitive search engine that is transparent and in the academic realm.


02-14-2018 02:13 PM #8 matuloo (Legendary Moderator)

Original paper on PageRank from 1998 by Sergey Brin and Larry Page when they were still poor:
Money changes views obviously )


02-20-2018 05:51 PM #9 thien425 (Member)

So has anyone running pop traffic affected by this yet? I'm still getting pop ups browsing torrents and porn sites and movie streaming sites. Does this mean the new Chrome blocking feature is not working?


02-20-2018 09:17 PM #10 matuloo (Legendary Moderator)

Quote Originally Posted by thien425 View Post
So has anyone running pop traffic affected by this yet? I'm still getting pop ups browsing torrents and porn sites and movie streaming sites. Does this mean the new Chrome blocking feature is not working?
Some discussion related to this (possibly) is starting on the second page of this thread : https://stmforum.com/forum/showthrea...-Got-Your-Back!


Home > General > Affiliate Marketing Forum