QUestions about testing and max scaling i FB (7)
Hey guys!
Can you give me please some advices for testing and scaling?- what is the best way to scale a green campaign?
1)I am looking for perfect tutorial for testing and scaling.
I am testing offers (payout $10-15) in that way: I am making adsets (3-5) for different audiences (few intertests in one adset) with $10-20 daily budget for 1 adset and same 5-10 creatives in each adset.
But I think this is not the best way to test. What is the right way to launch an offer campaign? (so I can get the information what audience it converting best)
2) The second question is what is the right way to scale a campaign?
For example I got an adset with some creatives that is converting with ROI 80-100% and gives me 6 conversions. Sure I want more. So what should I do? Just raise up the dayly budget? If yes how often and how high I can go? What if the price for lead grows up on a high budget and I get a bad ROI? Or duplicate my good adset?If yes - how many times? Or launch the same from other accounts? And how I can calculate what is the maximum of leads I can do?
appreciate any help
I personally find that it works better to duplicate best-performing adsets and set them to higher budgets, instead of increasing the bid on the original adset.
As for how often to duplicate ad sets, and how much to increase the budget by, I'd imagine everyone will have different rules. It would also depend on whether you're running blackhat or whitehat. If you're running blackhat, duplicating less frequently and increasing the budget by lesser amounts should prolong the life of your account.
Hoping FB experts will chime in with additional advice!
Amy
I’d recommend you check out the istack FBML and listen to Tim Burd re scaling.
You might find companion labs worth a look too.
Try breaking all the usual advice and rules for scaling 
Thank you Amy
Originally Posted by clickwork7
You might find companion labs worth a look too.
Try breaking all the usual advice and rules for scaling
Originally Posted by mrdeath4
The way you are testing is most commonly used and has proven to be best way to test WH campaigns. Obviously keep in mind to not just test different audiences, try also placements(new messenger placement been literally goldmine for me), play around with pixel and custom audience(this will increase your roi when pixel has enough data). Don't forget retargeting campaigns!!!!
Originally Posted by mrdeath4
I know Vortex mentioned duplicating campaign, for me, that is lazy affiliate method of scaling. Duplicate usually never performs as good or even close to as good as original(consider size of demo). I have no idea why it is like that. When we think about increasing budget(from 200 to 1k), cpc's always go up even when CTR will stay same. That's just facebook way to get more money out of you as you must be profitable with higher budgets, right? Now duplicating is, in a way, same thing as increasing budget - so I think same rule applies. I been having better success scaling with new campaign. And by new campaign, I mean - similar image(colors, idea, sometimes just edit same image) and also similar text, just using different word play.
Scaling is also very individual process. General rule of increasing budget usually means 30% every second day if campaign is still giving good ROI. Duplicating is also very commonly used method. Just test, which works better to you. Most people have blockage in their head, that if you have a ad copy with budget of 30usd and 100 ROI, you do not want to touch it as any change might take the ROI away. I had rookie media buyer in some point, who didn't even want to login to account because ROi was good on low spend and she didn't want to ''screw'' it up
It's not all false ...There is always a chance that simple budget increase might make your nice ROI to 0, but end of day, I think it's still worth the risk.
Originally Posted by desteny
The way you are testing is most commonly used and has proven to be best way to test WH campaigns. Obviously keep in mind to not just test different audiences, try also placements(new messenger placement been literally goldmine for me), play around with pixel and custom audience(this will increase your roi when pixel has enough data). Don't forget retargeting campaigns!!!!
Again, no written rule how to do it. You can raise your daily budget to 5k(I think that is the max currently?), but with ROI of 80-100, do not do that, you end up with -50 ROI in most cases.
I know Vortex mentioned duplicating campaign, for me, that is lazy affiliate method of scaling. Duplicate usually never performs as good or even close to as good as original(consider size of demo). I have no idea why it is like that. When we think about increasing budget(from 200 to 1k), cpc's always go up even when CTR will stay same. That's just facebook way to get more money out of you as you must be profitable with higher budgets, right? Now duplicating is, in a way, same thing as increasing budget - so I think same rule applies. I been having better success scaling with new campaign. And by new campaign, I mean - similar image(colors, idea, sometimes just edit same image) and also similar text, just using different word play.
Scaling is also very individual process. General rule of increasing budget usually means 30% every second day if campaign is still giving good ROI. Duplicating is also very commonly used method. Just test, which works better to you. Most people have blockage in their head, that if you have a ad copy with budget of 30usd and 100 ROI, you do not want to touch it as any change might take the ROI away. I had rookie media buyer in some point, who didn't even want to login to account because ROi was good on low spend and she didn't want to ''screw'' it up
It's not all false ...There is always a chance that simple budget increase might make your nice ROI to 0, but end of day, I think it's still worth the risk.I'm purely referring to blackhat campaigns - should have mentioned that in the original post. I find that duplicating an adset has less of a chance of triggering an account ban.
Amy
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