Hello guys & gals
We all know everybody needs to have a launching strategy in order to keep things organized, smooth and under control. So what I'm wondering is what is your launching strategy?
What you test and what to test first (offer, lander, bid etc) and for how long you test each "part/element"?
How long you keep a campaign live and how you determine your testing budget and when you decide to kill the campaign (what needs to happen so you think, this will not make it)?
Thank you all for all your reply in advanced!
One thing I consider while testing campaigns is the following.
You should know offer's CR - how many clicks it takes to get 1 lead, on average. You can get the usual numbers from your AM for your particular type of traffic. Then you should sum price for all click and multiply by 10. This way you will understand how much money you need for testing 1 offer with different targeting settings, different promotional combinations, etc.
You certainly can go lower than that, but this will depend on how trustworthy your affiliate manager is.
Everyone has a different strategy - and probably different ones for different scenarios/situations.
For pop, I mainly do this:
-Choose a vertical and a few geos (after doing research by talking to AMs, spying on Adplexity etc.)
-Rip a bunch of landers for every language spoken by the chosen geos - ones that look considerably different from each other, and have received lots of traffic (i.e. tried and tested to a certain extent).
-Pick a few offers for each geo for initial testing - proven offers whenever possible, as recommended by AMs and/or ones that have received lots of traffic (based on Adplexity data).
-On the traffic source I've experienced the most success with, do initial testing (in order to test for as cheaply as possible). Run the offers with the landers for each geo. For each campaign, identify an offer that converts at least semi-well, then pause the rest and use just that to cut landers.
-Once down to a winning lander in each campaign, mass-test offers to find winner. If promising, keep running and optimizing (by cutting placements and other traffic segments). If not, stop that camp.
-For promising camps, test bids. Scale the best 1-2 offers and 1-2 landers to other traffic networks - mainly testing bids and cutting placements on each network.
-See whether there is/are lander(s) that is/are performing well across most/all geos. If so, use just those landers to test other geos (i.e. rip similar landers in other languages; or use google translate).
That's the bird's eye view. Details are covered in the tutorial:
https://stmforum.com/forum/showthrea...844#post334844
https://stmforum.com/forum/showthrea...845#post334845
That's just for pop camps. Looking forward to hearing how other members launch and optimize!
Amy
(P.S. I see you've started a follow-along! Will make sure to drop in and provide feedback later.)
Good question!
As Amy said above, everyone's strategy is different.
For example it also depends if you are totally starting out and need to test everything from traffic sources, verticals, landers, offers, placements, bidding etc. or you are already running in your vertical and you focus only on specific areas, such as testing placements (for example especially in adult/native placements can make huge difference!).
The best strategy perhaps is to be consistent.
Make a plan and stick to it.
Launch x new campaigns every day or every few days.
When you do this you will start collecting data and patterns will start to appear.
You will notice some combinations and some segments of traffic that will convert.
Study your data and try to figure out why it works and why not.
Make amendments, optimise and repeat.
With these steps you will be more educated and every campaign you launch will be better thought over and will have more chances to be successful.