Facebook Dating and Games Campaigns. (10)
I've read quite a few threads on the forum and I finally got the ball rolling yesterday and started my first Campaign.
I'm sure I made loads of mistakes so I'd appreciate any feedback from you guys.
I'm going to be promoting Dating and Gaming offers on Facebook
First Campaign
Offer: Seniorpeoplemeet.com
Network: Ads4Dough.
Payout: $5.00
Testing Budget: $50
Targeting:
I tageted single women over 49 in US and Canada. I divided the demographic into Single Women 49-55 and 56-64. Demos were 1,166,500 and 799,380 respectively.
Headline:
I tested 2 headlines: Older Women Wanted and Faithful Women Wanted.
Body:
Single Men Are Looking For a Chance At Love With
Faithful Women. Registration is Free For Women at Seniorpeoplemeet.com
Images: 27 Images in total.
2 Clicks .23 CTR
4 clicks .094 CTR
5 clicks .072 CTR
14 clicks .063 CTR
And they got progressively worse from there.
Campaign Total Clicks: 63
Campaign CTR: .037 
Spent: $54
Conversions: None.
Where I went wrong:
I'm hoping somebody can give me some ideas here but I think I had way too many ads (108) running at the same time for such a small budget.
I was confused about how many ads/variations I should run at the same time. I was also in the dark about when I should pause non performing ads. I had so many ads running that none of them racked up a decent amount of impressions or clicks and I jsut paused the worst ones after a few thousand impressions.
I'm not sure why I didn't get any conversions as the clicks did show up on Ads4doughs side.
Feel free to be as critical as you like. I need all the help I can get.
I haven't personally tested this offer so i can't say as to whether or not it will convert well on a broad direct linking campaign, but i can tell you as you have already realized that testing that many ad variations at once is going to be too tough.
I would recommend breaking it down in blocks, 5 images 2 headlines 1 ad copy (might want to avoid the word free) that should make testing more manageable and you will be able to better see patterns in your images. I would choose 5 distinctly different images and try to find some patterns from there.
Keep in mind the larger a demo you work with the more impressions you're really going to need to run to get an idea of how the ad will do overall. Expect to see ads with shit CTR do better over time and great ads flop quickly. Check out the latest post on Finchsells.com he did a nice write up on testing and when to pause.
EDIT: forgot to mention if you aren't already segment your US and CA demos into two camps. Adding another country is a great way to get extra traffic on a working camp. but split testing across to countries is going two make finding a winning ad even harder.
also, when you test a single ad, create a campaign "ad1" and make 5 of the same ads within that campaign... this will help you get the best CTR...
http://stmforum.com/forum/showthread...ok-**UPDATED**
I see one ad with a .23 CTR. That's great. I would create 10 ads with that pic, with the same adcopy, but with 10 different headlines.
Split them over 3 different campaigns so every ad will get the same amount of impressions. Let it run, and after load of impressions pic the headline with the best CTR
Then create 10 ads with that pic, the best headline and 10 different adcopies.
After that you have a pic, a great headline with a great adcopy. Maybe you even find 2 or 3 great headlines/adcopies.
Thats the first I would do. Conversion is something to worry about later.
I usually kill ads after 5k of impressions if they don't have at least a .1% CTR . SEE If you can get pics of guys in high resolution pics, hats, pink shirts, guy in action doing something useful like cleaning or cooking LOL, guy with kid, making faces, a very up close shot of face with hypnotizing eyes to lure in victims
You can't make a judgement call after 2 clicks. Anything under 10 and you're asking for trouble.
ya 67 clicks in total is way to low.....that in no way is enough to say whether that offer is working or not....
I would def take your best image and work on the copy a bit.....
108 ads for a $50 budget? I would have had a maximum of 6 ads running at a time if I was under that budget. I also hope that you didn't place all 108 ads in the same campaign group. It should have been split over at least 20 different campaign groups.
Thanks guys. You have given me loads of great advice where I went wrong and how I can improve my campaigns.
I've learned more through this campaign and this follow along so far than I have for the past few weeks reading threads. I'll post up my next campaign as soon as I have it running.
Can't seem to edit my post so I'll just post another. Forgot to add some of the mistakes I made and answer questions.
1Tested way too may ads at the same time for my budget.
2 Too many variations at the same time made testing impossible.
3 Not enough clicks to make a decision on ads/campaign.
4 Need to improve headline and ad copy.
5 Probably need better images if I'm going to make the campaign profitable.
scotchsales: Good post on Finchsells.com. Loads on great info on that blog.
mgrunin: yeah I placed them all in the same ad group. :/
Stay tuned eveyone for my next campaign. I promise it won't suck as much as the last one. 
Home > Facebook & Instagram > Follow-along Campaigns